One element of a website SEO is image optimization. These days images are a common standard for blogs and other online platforms. To make sure that optimizing images on my blog was up to par I did additional research and to my dismay, I discovered that I made the same mistake as most bloggers and website owners do.
We all spend a lot of time designing the headlines for our posts and pages. We do that to capture the audience. We write unique and informative articles because we want to capture our reader’s attention.
We place beautiful images on our posts. We usually use the prime real estate…the beginning of our posts. Why do we do that? Of course, to capture our visitors’ attention.
Often the home page shows a list of posts and includes images. Imagine if you could capture your visitor’s interest with your images alone. It can be done.
What I (and likely most of you) did not know is that up to twice as many people read captions before they would be reading the body copy.
In essence that means, that if you do not place a caption in your image you may fail to capture your visitor’s attention. So fess up, are you doing it? Are you potentially allowing your visitors to leave without reading your article?
Think about it. If you can’t entice a visitor to read and spend time on your blog, you are doing yourself a disservice. Your bounce rate increases every time a visitor to your site leaves quickly. So keep them on! You have the means. In the WordPress you can input the caption in the Media section (see below).
Note: If you want to change the caption style or size please read the article about modifying image caption text.
Of course, when you decide to (and you really need to) place a caption under your image you have to make sure it is, as a headline would be, interesting, fun, enticing, controversial and so on. A boring caption is not going to help!
So what are you waiting for? As soon as you’ll leave a comment or click that “LIKE” button below, go and do it and then come back and let me know.