Quick Start Challenge Banner

Optimizing Images – A Common Mistake Most Bloggers Make


Optimizing images with captions

Ooops! Are you making the same mistake?

One element of a website SEO is image optimization. These days images are a common standard for blogs and other online platforms. To make sure that optimizing images on my blog was up to par I did additional research and to my dismay, I discovered that I made the same mistake as most bloggers and website owners do.

We all spend a lot of time designing the headlines for our posts and pages. We do that to capture the audience. We write unique and informative articles because we want to capture our reader’s attention.

We place beautiful images on our posts. We usually use the prime real estate…the beginning of our posts. Why do we do that? Of course, to capture our visitors’ attention.

Often the home page shows a list of posts and includes images. Imagine if you could capture your visitor’s interest with your images alone. It can be done.

What I (and likely most of you) did not know is that up to twice as many people read captions before they would be reading the body copy.

In essence that means, that if you do not place a caption in your image you may fail to capture your visitor’s attention. So fess up, are you doing it? Are you potentially allowing your visitors to leave without reading your article?

Think about it. If you can’t entice a visitor to read and spend time on your blog, you are doing yourself a disservice. Your bounce rate increases every time a visitor to your site leaves quickly. So keep them on! You have the means. In the WordPress you can input the caption in the Media section (see below).

Optimize image with a caption

How to add a caption to your image


Note: If you want to change the caption style or size please read the article about modifying image caption text.

Of course, when you decide to (and you really need to) place a caption under your image you have to make sure it is, as a headline would be, interesting, fun, enticing, controversial and so on. A boring caption is not going to help!

So what are you waiting for? As soon as you’ll leave a comment or click that “LIKE” button below, go and do it and then come back and let me know.



Don't Miss A Thing, Get Free Updates By Email

You Might Also Like:


11 Responses to Optimizing Images – A Common Mistake Most Bloggers Make

  1. gordon November 21, 2012 at 5:07 pm #

    Good find Dita. I will try this on my blog. Cheers

  2. Dave E Wilkes November 21, 2012 at 5:23 pm #

    Good point, Dita.
    I used to always include a caption under the image, but I found that if the caption ran to more than one line, the words overlapped each other.

    Do you know of a way that the size of text in the captions can be adjusted? Or maybe I should just write shorter captions!

    In the light of what you say I will go back to including captions. Thanks for the tip.

  3. admin November 21, 2012 at 6:28 pm #

    Hi Dave,

    I tried to answer your question here, but the within comments wp automatically closes open tags and I could not show you an example how to do it.

    I updated the post and underneath the caption image I included instruction on how to make your caption italic and how to reduce and increase the size of the letters.

    Hope that helps.

    Thanks Gordon and you too Dave, for your comments.


    • Dave E Wilkes November 21, 2012 at 6:38 pm #

      Thanks for that, Dita. i will try inputting the code so that the caption all fits onto one line.

      All the best


  4. Sorina Dascalu November 21, 2012 at 7:22 pm #

    Good article Dita.

    I just want to make a comment regarding your advice on using in order to increase/decrease the text size.

    The element is deprecated in HTML 4.01 and not supported in HTML5. I recommend using instead CSS formatting like the following:

    caption – it has the same effect as caption, only that it is also accepted formatting for the new technologies.

    • admin November 21, 2012 at 8:15 pm #

      Thank you Sorina,

      Thank you for correcting me. I see what you mean. I must confess I am not an expert on CSS and HTML5. I have now updated my suggestion and added the proper CSS type of “command” that can be used in wordpress.

      I have input the info in the media library and I was able to increase the size of the fonts.

      All the best,


  5. Paul Henderson November 21, 2012 at 7:53 pm #

    Hi Dita,

    hey that is a really timely post cos it’s a reminder that I need to actually remember to DO THIS!

    I read an article to this effect some time ago, and then much as many of us do I imagine, I forgot it, and I haven’t been putting captions on my images.

    But I will from now on -definitely. Great info and a welcome reminder for me Dita – thanks for sharing !

    All the best,

  6. Paul Eveleigh November 21, 2012 at 8:00 pm #

    Hey Dita, I only just started using images and I know that “alt” tags are important, but never thought about using captions. Do they need to be keyword related to effective or just attention grabbing such as a well known quote?


    • admin November 21, 2012 at 9:47 pm #

      Actually, you can make them just attention grabbing. You may use keywords but these days with the changes in SEO less is more. You probably will have a keyword in the title tag of the image, maybe a related or synonym in your alt tag (or vice versa), so with your image caption you can even add a quote that is relevant and in keeping with the post you are writing.

      All the best,


  7. admin November 21, 2012 at 9:32 pm #

    Hi everyone,

    I performed a little experiment and all our questions regarding the modifying the caption text are answered in the post I published based on the experiment.

    Please enjoy.


  8. Donald November 23, 2012 at 3:02 pm #

    Hi Dita,

    That’s brilliant. Good to know, will try that next time round. Thanks for that.



Leave a Reply