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Horse Blindness is Like Ad Blindness

Make Money Online With Waltzing Banners

To make money online is pretty challenging for most people. Internet marketers implement various methods to attract buyers, including banner ads, text ads, pop-ups and pop-unders, freebies and many other gimmicks to lure the visitor to spend a buck. Much of it does not work. Much of it is so over utilized  that visitors simply turn a blind eye to all the gimmicks and concentrate only on the white pages of the articles. Or, if the ads are too annoying, they just leave the site.

Most visitors are now ad blind. They visit our sites much like a race horse with the blinders to prevent him see the horses on the left or right side of him. People develop tunnel vision when they are visiting our sites. They see the content but anything beyond the border, be it on the right or left side of the content, goes unnoticed.

Introducing an element of surprise into the content, be it a written page or  even a video, is a well known yet under utilized internet marketing tactic. Successful internet marketers, the ones that make the most money online, often use this tactic. These actions are not accidental as even the dictionaries link together the words “surprise”, “curiosity” and “wonder”.

In other words, a surprise stimulates curiosity and this in turn strips the mask of blindness. Hence, we take action, the exact response a successful marketer wanted us to take.

This is exactly what I experienced, when recently, I opened a promotional email. The email itself was well written (surprise!),  sounded very interesting and surprised me well enough to be curious to click on the promotional link. That is where the story of making money online with waltzing banners started to take shape.

To begin with with, I must admit that the sales page in itself was quite attractive and eye catching. As I began to read, all of a sudden a well executed skyscraper ad appeared on the left hand side of my screen and it slowly traveled across the screen to the right.

I was quite surprised. Like most people, I generally ignore ads but I have never seen such action before. It was not your typical pop-up ad. It was like a dance, a nonchalant, graceful movement traversing the page.

The ad stopped on the other side of my screen and as I was reading it, the ad rolled itself over and like a chameleon transformed itself into another form. It was fascinating.

My eyes followed the ad as it waltzed across the screen to the left. I was quite mesmerized. Now I waited for he next event. Was the action going to stop there? Did the ad have another trick up its sleeve? Sure enough, another transformation, and more of the story the ad was telling began to unravel.

A total of 4 transformation took place. I believe that it is the first time in my internet marketing experience that I stopped what I was doing and I was consciously awaiting for the banner ads to do their tricks.

While watching these ads I thought that the developer came up with a brilliant idea. I know that every little bit helps when we are trying to make money online. I could see how having such catchy ads could revitalize an internet marketer’s ad campaign by

  • Stripping visitor’s ad blindness on their site
  • Improving visibility and clickability of the ads
  • Rotating specific ads for specific advertisements
  • Using the ads to tell a story and capturing visitors’ imagination

These ads can be used as promotional vehicles for

  • CPA ads
  • Affiliate ads
  • Opt-in/Squeeze page
  • And more…

These waltzing ads are a novelty item. I have not seen anything like this before and chances are that my visitors have not see this either. I believe these ads are a good vehicle to help an internet marketer make money online by providing an element of surprise and curiosity. I imagine that over the years the novelty will wear off. In the meantime they could be used to the marketer’s advantage. Do you think such ads would help your bottom line? These ads were created by a simple to use WP Ad Genie plugin.

I wold love to hear your opinion. How did you find these ads. Do you think they are interruptive or do you think they would work in favor of the marketer? Please leave a comment below.


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15 Responses to Make Money Online With Waltzing Banners

  1. Michael Slater February 9, 2013 at 12:12 pm #

    Would be interesting to see the conversion rates along with some split testing…Personally I find it really irritating, especially as you can’t read the whole advert properly, either when in hte margins, or when scrolling/dancing across the screen!!

    What options does it have in the settings to decide where it ‘parks’ on the edge of the page, if any?

    Interesting post as usual Dita and fuel for discussion!!

    • Dita Irvine February 9, 2013 at 1:39 pm #

      Hi Michael,

      Right now, I just set it up to show from the side of the post. I imagine that the visual depends on the resolution of your browser.

      I can set it up to show up on my page rather then outside of the page I am going to try it and I will see what happens. (I have just changed it to show up from more within the page rather then on the outside of the page)

      I can also schedule them to stop showing after the first time. As well, here I set up 4 banners but one can set it up for only one banner at a time.

      Thanks, Michael for your comment. Appreciate it



  2. James McDonald February 9, 2013 at 7:34 pm #

    Yes, I agree that either way it’s done it is annoying, for me anyway. As soon as I opened the page I clicked on the ‘X’ to close it. It’s almost automatic for me. Let me know how it works out for you, Dita, but I won’t be using it. Good luck!

    • Dita Irvine February 9, 2013 at 11:52 pm #

      Hi James,

      thank you for your honest opinion. I really appreciate it. I certainly would not want to annoy my visitors. I am going to continue to fine tune the ads to see if I can develop it such that the ads would not be annoying.

      Take care,


  3. Chet February 9, 2013 at 9:36 pm #

    Hi Dita: Your headlines and opening text worked fine, but then that little “munkster” popped up, and broke the reading trance. Which didn’t work well for me. I think maybe a delay might help, once you have developed a “micro-relationship” with the visitor just through the engaging post openning….another thought is to tone down the graphics to something more in keeping with the blog’s look and feel, and your personality. I think this could be made to work with a bit of testing and tweaking and delaying….after all, Aweber’s delayed pop-in opt-in form seems to work just fine for a LOT of people…

    Thanks for the tip.


    • Dita Irvine February 10, 2013 at 12:01 am #

      Hi Chet,

      Thank for your suggestions. You are absolutely right. I love how you put it…”maybe a delay might help, once you have developed a “micro-relationship” with the visitor just through the engaging post opening…

      I am going to make the change as you suggested.

      With respect to the graphics, there I agree too. These are way too loud. They looked beautiful with the WP Ad Genie sales pages because the sales page shared the color scheme and the ads did not look out of place at all. Unfortunately, that is all I have with respect to these ads, but I will definitely keep that in mind when I’ll use these ads for my own promotions.

      Take care,


  4. Paul Henderson February 10, 2013 at 1:35 am #

    Hi Dita,

    I find it remarkable that you’ve spelled out basically exactly the way I behave regarding ignoring ads, even though I hadn’t consciously acknowledged the point until now.

    I loved the description of the surprise element you enjoyed as the unusual ad’ unfolded. it sounds like an incredible thing to actually see.

    When we consider the effort that people put into ignoring our ads, it doesn’t auger well for when I do finally get it all rolling though hey? What a bummer.

    I often wish I’d started this a few years ago! Hmmm …

    Thanks for the excellent post Dita 🙂

    All the best,

  5. Shanna Carson February 22, 2013 at 1:24 pm #

    Hi Dita,

    I’ve just started using WP Ad Genie on my site. I think it may definitely a cure against ad blindness. I’m currently using adifferent animations setting than yours, but please feel free to share the best conversion settings in your experience.

    I’ve read a previous comment about a delay, but I don’t see that option in my control panel (the is only the possibility to pause the pop-up before and after scrolling).

    I guess that decreasing the opacity might also help in some cases and I just did it as a test.

    Anyway, I would suggest that everyone interested purchase this plugin beofre they raise their price, it they didn’t already raise it lol.

    • Dita Irvine February 22, 2013 at 1:53 pm #

      Hi Shanna,

      The ad will appear within seconds and I don’t have a control for that. The only thing that we can control at this time is to change is the pause before and and after scrolling.

      I like to place the ad on the side of my page so it does not obscure a view. I would find it quite annoying myself and I would not want my visitors to be upset. I believe that the surprise element of something happening on the page will be sufficient to get readers’ attention.

      Shanna have you considered creating a banner for your pop-up a bit more colorful and staring it from the side rather than the middle of the page.

      As well, I looked at the opacity option but I just can’t see how that would work. Depending on the opacity you apply you may lose the info on your banner. I did not like this option.

      Let me know how it works for you

      Have great day,


      • Hi Dita February 22, 2013 at 4:48 pm #

        Hi Dita,

        My current banner is from an affiliate program, but I guess they won’t eat me alive if I create my own lol. I will definitely work on that.

        Could you please tell me the settings of your current left-right/right-left traveling banner. It’s not obvious in the control panel and I guess other readers may benefit from that info. 🙂

        • Dita Irvine February 22, 2013 at 5:17 pm #

          Hi Shanna,

          I am sure the affiliate program will love if you improve their banner and bring in sales.I can’t see changing the banners to suit your readers to cause any problems. I often will change banner to suit my sites.

          With respect to the specs:

          Animation: In: Fade in Direction, Out: Fade Out
          Start position: Offset from the center: 510px my site is 980px so it will depend on your site. I did not want to obscure any writing
          Scrolling: left to right; speed Medium
          Pause: both set at 20

          The Wp Ad Genie banner was only set for a this post.

          I have a completely different banner for the home page and some other posts.The settings are the same except for the Animation which is Bounce in direction and bounce out.

          Hope this helps. Keep me posted on how it goes.



          • Shanna Carson February 22, 2013 at 8:03 pm #

            Hi Dita,

            The new specs work fine. I jwill just have to create a new banner, possibly a vertical banner like yours, and more colorful than the affiliate banner provided by the Mindvalley.

            Thanks for helping me to use WP Ad Genie to its full potential:)


          • Dita Irvine February 22, 2013 at 10:59 pm #

            Hi Shanna,

            I am glad I was able to help you. It was really my pleasure.

            All the best,


  6. Lee March 5, 2013 at 3:02 pm #

    I will have to look further in to this one. I admit I am not 100% convinced on this one yeti find these ads a bit annoying but it is what the majority think and whether they convert

    Going to look further lee

    • Dita Irvine March 6, 2013 at 11:08 am #

      Hi Lee,

      I like the banners because the way I set them up they are unobtrusive and people have the option to turn them off as well.



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