Internet Marketing Dictionary


Internet Marketing Dictionary Download

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I have put together an Internet Marketing Dictionary as a useful resource for internet marketing beginners. At the start of your internet marketing journey you may become overwhelmed and confused by many terms. I know I did. It took me forever to decipher the meaning of some of the terms and acronyms. This confusion seriously detracted me from making inroads towards building residual income online.

You can access the dictionary here, online, or you can download the Internet Marketing Dictionary ebook that I put together and that you can keep it in your files for an easy access.

Below, please click on any alphabet letter to navigate to your desired letter.




Numbers | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | XYZ



301 – 301 Permanent Redirect– an error message sent by the web server when someone or something (like a search engine spider) requests a page on your website and it has moved to a permanent new location. 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. This type of redirect is required when you have more than one domain name and wish to redirect them all to one main domain name/website.

302 – 302 Temporary Redirect (Temporarily Moved)an error message sent by the web server when someone or something (like a search engine spider) requests a page on your website and it has moved to a temporary location.

307 – 307 Redirect tells a web browser or search engine that the redirect is temporary. This usually represents a temporary relocation of content, such as if traffic is being re-routed to another server.

404– this error message is sent by the web server when a page or a file is missing. This typically occurs when a link is going to a page that does not exist on a website.



A/B testing– testing the effectiveness of a marketing strategy. It is done by releasing two different versions of a website, advertisement, sales pages, email series and so on, and determining which version is better.

above the fold – it is the first visible section of a website before scrolling down. This is the section when a visitor first sees when he lands on your website

ad blocking – blocking of web advertisement, usually the image. By blocking the slow moving banners and buttons, blocking supposedly improves download time

ad copy – the actual text in an advertisement. An effective text in the ad will lead to more clicks and sales

ad group – a group of different ads within an advertising campaign

ad space – the space on a website designated for advertisements. The challenge is to assign the ad space such that it is effective yet it does not turn away the visitors.

ad views – also referred to as impressions. The term reflects a number of times and advertisement is viewed by a visitor.

ad tracker – it is a tool that helps to track the Return On Investment (ROI) of your marketing methods. It is generally a software that keeps track of your ads. It reports number of clicks, unique visitors, sometimes even sales and so forth.

address – unique identifier for a website, email, computer and so on. A typical address or a URL (Uniform Resource Locator) is or  An email always has the @ (at) sign, for example,

Adsense – a Google advertising program. Google allows website owners to incorporate Google Adsense ads (text, images, links) into their websites and make money each time a visitor clicks on the ads. This program is free but you need to apply and get approved. Apply to get Adsense for your site at

advertisers – the people or businesses that are actively placing ads on publishers’ websites in order to promote and/or sell their products or services.

advertising network  – also called ad network  is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. It is increasingly used to mean “online ad network” as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.

Adwords – also generally referred to Google Adwords. It is Google’s main advertising product and a main source of revenue. Adwords offer pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising and site-targeted advertising for text, banner and rich-media ads.

affiliate – someone who promotes a product or service to potential customers, in exchange for a commission on the sale when one occurs.

affiliate marketing – considered the easiest way for a beginner to generate income. It is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Some of these methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, display advertising. reviews of the product and so forth.

affiliate merchant – advertiser who is a player in affiliate marketing business. Affiliate merchant is the one who implements systems that enables sales tracking procedures. The merchant provides you with ways to attract affiliates, linking methods, increasing results, monitoring results, paying affiliates and so on. Affiliate merchants can track their programs in house or they can either use an affiliate network run by 3rd party or a software program.

affiliate network – value added intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website. It also enables merchants to reach a larger pool of willing affiliates.

For merchants, affiliate network services and benefits may include tracking technology, reporting tools, payment processing, and access to a large base of publishers. For affiliates, services and benefits can include simplifying the process of registering for one or more merchant affiliate programs, reporting tools, and payment aggregation.

affiliate software – software that provides tracking and reporting of commission-triggering actions from affiliate links, including sales, registrations or clicks.

Alexa – is a web information company. It is a subsidiary company of It is known for its toolbar and “Alexa Rankings”. Alexa toolbar collects data on browsing behavior and transmits it to the website, where it is stored and analyzed, forming the basis for the company’s web traffic reporting. Alexa provides traffic data, global rankings and other information on thousands of websites.

algorithm / search engine algorithm – is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. These rules determine whether a web page is real or just spam, whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun, to make an organized and informational search engine results page. The algorithms, as they are different for each search engine, are also closely guarded secrets, but there are certain things that all search engine algorithms have in common.

alt text – is an HTML attribute. It specifies alternative text when non-textual element (pictures) to which it is applied cannot be displayed. The alt attribute is supposed to be an alternative for the image, usually stating its purpose. This is very useful for Search Engine Optimization (SEO) purposes because the search engine is not able to see the image but it is be able to understand the HTML. – is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world’s largest online retailer. It also has one of the largest affiliate programs.

anchor text – is the “clickable” text that redirects a link to another web page or resource. In the HTML link example that follows,

<a href=””>My Example</a>

The words “My Example” are the anchor text.

Search engines often look at anchor text to determine what the link is about and thus infer the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking.

Androidis a  Linux-based operating system for mobile devices such as smartphones and tablet computers

Apache – an open source web server software

API– Application Programming Interface. It is a series of conventions that enable software applications to communicate with each other. Just as a user interface allows a person to interact with a software application, an API allows a program to interact with another piece of software.

app – short for software application

applet – any small application that performs one specific task that runs within the scope of a larger program, often as a plug-in.  A Java applet is a program written in the Java programming language that can be included in an HTML page, much in the same way an image is included in a page. Allows viewing simple animations on web pages

article marketing – is a method of advertising your website, your product or your business in general. It is typically done by submitting keyword rich articles you have written to free article submission sites / article directories. You can search online to find 100s of these sites. Article marketing will help to drive traffic to your site and it will improve your site’s ranking and definitely this will enhance your online earning potential.

article network – is a site that hosts and distributes your articles to a network of different websites and blogs

authority site – is a website that demonstrates in-depth expertise or “authority” in a specific niche. It contains relevant quality content related to the topic of the site. Authority site enjoys high trust, high ranking and search engine placement.

avatar – it is the graphical representation of the user or the user’s alter ego or character.

autoresponder – a program that automatically responds via email to people who request information by signing up for newsletter, ecourse and so forth. Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals. The most popular and reliable autoresponders are Aweber and Getresponse.

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B2B – Business to Business

B2C – Business to Customer

backlinks – incoming links to your website. Until recently, backlinks were heavily weighted by search engines and many marketers created backlinks artificially.

bandwidth – the amount of space available to you in your hosting package. Each visitor uses a number of bytes when he visits your websites. You are allocated a fixed number of bytes per month. The best hosting packages are those that allow you unlimited bandwidth (see hosting).

banned – search engine can penalize your website for doing something that is against their terms and services. Your website is completely de-indexed (removed from the search engine’s index completely).

banner / banner ad – a graphical advertisement on your website

banner blindness – due to over advertising, a visitor becomes “immune” and ignores banners on the websites even if the banners are related to the visitor’s needs.

banner exchange –  a network where participating sites display banner ads in exchange for credits which
are converted into ads to be displayed on other sites. Members of a large banner exchange program have the potential for their ads to be shown on thousands of other sites.

basic resell rights – allow you to sell the product you bought and keep 100% of the profit. You cannot give the resale rights to those that purchase this product from you.

below the fold – opposite of “above the fold”. It refers to the content that appears at the bottom of a web page. In other words, you must scroll to see it.

beta – not a final version of a product or software.

blog – it is a commonly used slang term for web log. Currently, blogs are used as websites for both personal and marketing endeavors. It is typically updated on daily or frequent basis. You can visit my blog eBizDame.

blogger – a person who maintains a blog – also called Blogger. It is a free blogging platform owned by Google

blogosphere – a community of all blogs and bloggers on the internet

blogroll – a list of blogs that a blogger might recommend by providing links to them for an easy access.

bookmarks –  browsers come with the ability to bookmark your favorite pages. The popularity of a document (as measured in terms of link equity, number of bookmarks, or usage data) is a signal for the quality of the information. (also see social bookmarking)

bot -and abbreviation for robot. These are also called a spider. It refers to a program that scans the web and may be used by search engines to search your site and even spammers to harvest email addresses.

bounce rate – it represents a percentage of visitors who enter the website and “bounce” (leave the site) without entering any other page on the site.

brand – name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

breadcrumbs – text links that appear towards the top of a web page that helps the user navigate a website. This navigation typically includes links to the major categories or sections of the website and allows the user a way back. It indicates the current web page’s location in reference to its parent category or parent section, and always includes a link to the home page.

broken link – a link that is not functioning properly and fails to lead the visitor to the desired location.

browser a computer program that allows you to view various parts of the internet, including websites for example, Internet explorer, Firefox, Google Chrome and so on.

BTF– below the fold (see above)

buying cycle – typically, before a customer buys something he goes through a buying cycle: shows interest, conducts research, makes a purchasing decision.

byte – a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image, or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of megabytes (millions of bytes).

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cache – web cache is a mechanism for  temporary storage (caching) of web documents in order to reduce bandwidth usage, server load, and perceived lag. This way the documents may be more easily retrieved for a later use.

cashing – see cache

call to action – it is the part of  the marketing message that prompts the visitor to take action, i.e. purchase something, sign up for the newsletter, comment, like and so on. Typical call to action commands would be: Join now, Register Now, Download a Free ebook, etc.

campaign – all the work that is required to promote a product, site or a service.

Camtasia – popular video making software

canonical tag –  a code used by search engine crawlers/spiders to tell search engines what URL is the original
version of your webpage

canonical URL – the single most authoritative URL version indexed by major search engines where there exists multiple URL versions of the same content.

captcha – a challenge response test to ensure that the response is made by a human and is not automated by some software

Cascading Style Sheetsee CSS

CGIacronym for Common Gateway Interface. It is a set of rules that describes how an application on a web server communicates with the web server and how the web server communicates with an application on that same web server.

channelsonline content that users  can subscribe to (for example Youtube video channels). The content is updated on a regular basis by a channel provider.

chat – a real-time, online discussion between two or more people.

chat room -an area online where you can chat with other members in real-time.

clienta software program that is used to access and obtain data from a server software program located on another computer. In the internet world, the web browser is a client, which accesses the web server.

click – opportunity for the visitor to be transferred to a designated location by clocking on a link

Clickbank – one of the most popular online marketplace that focuses on digital products. It is an excellent venue for both, the vendors and affiliates. You can check it at

click-fraud – refers to and illegal or malicious clicking on Pay-Per-Click (PPC) or Cost-Per Click (CPC) ads in order to manipulate revenue.

click through – the action when someone click on an online advertisement and he is send to another website.

click through rate – also known as CTR is the percentage of times the user has responded to an advertisement or a link. It measures the effectiveness of an advertisement or a link

cloakingshowing one web page to a search engine spider and another web page to a human visitor. Cloaking violates most search engines’ terms of service, and maybe grounds for getting your website or domain name banned.

code – anything written in a language intended for computers to interpret.

comments – feedback on your website or a blog.

Common Gateway Interface – see CGI

content – images, text, video, sound and animations a user can find on a website.

conversion – a positive response to a call of action

conversion rate – percentage of users and actually respond to the call of action. That is they purchased your product or service, signed up for your newsletter, etc. For example, if 10 people clicked on the link to your product and 1 person purchased the product, the conversion rate would be 10%.

contextual advertising – targeted advertising. The contextual advertising system contains a spider or robot that scans the text of the web page and determines what the page is about. The system then displays topical ads related to the content of the page. Google Adsense would be scanning the web page to display topic specific/related ads on that page.

cookie – a small piece of data sent from a website and stored in a user’s browser while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity. For example, your login information can be remembered.

copyright – exclusive legal rights granted by a government or governmental authority.  You own the copyright to the content (text and images) you alone have written or created and published on a website. If someone copies it and puts it on their website without permission, you have the right to take further action, according to the Digital Millennium Copyright Act (DMCA).

copywriter – one that writes compelling text for a website.  Copywriting is almost an art. For example, a good copywriter will create a sales copy that will entice the reader to take action. A good copy will yield high conversion rate.

cpanel – the most popular commercially available hosting control panel. It provides a graphical interface and automation tools designed to simplify the process of hosting a web site. Cpanel is extremely user friendly. There are many hosting companies that use cpanel. Some of the more popular ones are Hostgator and BlueHost.

Cost-Per-Action – advertiser only pays when action takes place, that is, when the user purchases the product or a service offered.

Cost Per Acquisition – the average cost of acquiring leads or customers.

Cost Per Click – the amount of money and advertiser is charged when someone clicks on the advertisement

Cost Per Conversion – the total cost of generating traffic divided by the total number of conversions.

Cost Per Impression – It is the cost of advertising per impression. Each time a page with a banner is viewed it is counted as an impression. These costs are usually counted as per 1000 impressions (see CPM).

Cost Per Lead – the cost for acquiring a lead. The advertiser only pays if someone sees the ad, clicks on the ad, and becomes a lead, that is, signs up for a newsletter, ecourse and so on. Some advertisers require leads to be qualified before they are considered to be leads.

Cost Per Revenue -refers to the ratio of advertising cost to the associated revenue received. The lower the number the more profitable is the advertising campaign.

CPAsee Cost Per Action

CPC – see Cost Per Click

CPI – see Cost Per Impression

CPL – see Cost Per Lead

CPM – Cost-Per-1000 impressions. Many online ads are priced on a CPM basis in which the cost is expressed for 1000 impressions. Each time a banner ad is displayed on a web page an impression is counted. One impression per page view.

CPR – see Cost Per Revenue

crawler – search engine robot that visits (crawls) websites.’ It visits web pages by following links on those pages. The crawler stores the URLs, keywords, and text it finds and. It uses this information in the creation of the search engine results.

cross linking – also called internal linking. It is a type of linking when a website owner links one web page on their website to another web page on their website. Many believe that it is essential of “flow through” the website and apparently gives the search engines information about the structure of the website and the relevancy of the web pages to the whole website

CSS – Cascading Style Sheets (file.css). It is the method for adding styles (e.g. fonts, colors, spacing) to the web pages and web documents.

CTR – see Click Through Rate

cyberspace – all of the information available through computer networks.

cybersquatting it is the act of registering a domain name with the sole intent to sell that domain name to its rightful owner. Cybersquatters usually register domain names of known trademarks, hoping to sell those domain names to the trademark owner.

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database – organized collection of data into a common pool which provides information and data for various applications.

dayparting – promoting ads selectively, during various times of day by turning you campaigns on and off

dead link – a link on your site that is no longer working. It will usually cause a 404 error.

dedicated hosting – is a hosting service where the client leases an entire server not shared with anyone else.

dedicated IP – it is an IP address dedicated to a single website. Ip stands for Internal Protocol. It denotes an address of your computer, website and so on.

deep linking – when a link from your website links to a page other than your home page.

default page – the webpage to which your server defaults when no page on the domain is specified. For example, if the “index.html” page is loaded from your server when a user enters “”, “index.html” is considered to be the default page. The default page setting should be set to whatever the default (or index) page is in your
site’s directories. Usually, this will be ‘index.html’.

de-listing – also used as delisting refers to a situation when websites are removed from the search engine’s index.

demographics – current statistical characteristics of a population

description – a short, usually 160 characters long, comprehensive and interesting text that describes the article/post. It is a teaser inviting text that should entice the reader to want to read more.

description tags – are short bits of information, usually keywords related to the topic you are writing about

destination page – the page that will load after a specific function 9for example, clicking a button) will be performed.

direct linking – for example, an affiliate link which when it is clicked leads directly to the merchant’s site. This is not as effective as leading the potential customer to an intermediary landing page that pre-sells the affiliate product.

directories – an index of listings/websites where the information is gathered by human rather than search engine efforts. In directories, websites are typically reviewed, approved, and categorized.

disclaimer – is a statement intended to specify or delimit the terms and the scope of rights under which the site may be used including copyright.

DMOZ – an AOL owned Open Directory Project that is the most trusted directory of websites.

DNS – Domain Name System. It translates human friendly computer hostnames names into IP addresses. When a domain name is delegated to a name server, the domain name system ensures that the name can be translated to the IP address of the web server.

DNS propagation – it is the time delay between the time you make DNS changes on your authoritative DNS servers, usually at your hosting provider, and the time it takes for these changes to be seen by you. The time it takes to propagate the DNS throughout the Internet may take up to 48 hours.

dofollow links – dofollow defines links that are not modified with the “nofollow” attribute. In other words, “dofollow” is simply an internet slang term given to web pages or sites that are not utilizing “nofollow.” (For more comprehensive explanation please see nofollow).

domain – it is the main subdivision of Internet addresses, the last three letters after the final dot.  It tells you what kind of organization you are dealing with. There are six top-level domains widely used: .com (commercial), .edu (educational), .net (network operations), .gov (US government), .mil (US military) and .org (organization). Two letter domains represent countries: .uk for the United Kingdom, .ca for Canada, .dk for Denmark, .fr for France, .de for Germany, .es for Spain, .it for Italy and so on.

domain age – the number of years a domain is registered.

domain flipping – purchasing domain names and creating websites using these names for the purpose of selling them as soon as the websites gain some ground.

domain name – a name owned by a person or an organization that consists of a string of letters, numbers or hyphens followed by a suffix indicating the top level domain (for example, suffix .com).

doorway domain – is a domain used specifically to rank well in search engines. It serves as the entry point to the main domain.  Doorway domains are often easy to spot: ex. and are very well optimized.

doorway page – a web page made specifically to rank well in search engines for a particular keyword. It serves as a point of entry through which visitors pass to the main content.

double op-tin – the recommended approach for setting up an email list. After the person subscribes to an email list he will be sent a confirmation email which he will have to acknowledge to become a part of the list. This method eliminates the chances of abuse.

downsell – a technique to capture a disinterested customer of the main sales effort. When the customer decides to leave the site without making a purchase the customer is offered an alternative at a reduced price. The goal is to acquire more customers even at less profits.

duplicate content – refers to webpages with the same content across the same domain name and across different domain names. Duplicate content within the site is highly frowned upon by search engines.

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ebook – electronic book available online

eCommerce – business conducted over the Internet. Products can be digital or durable. A good example of eCommerce institution is

ecourse – electronically supported learning. Ecourses are often available through email.

ego keyword – a keyword that a company or a person feels they must have at all costs. Usually they represent a brand and often individual/organization will try to rank it irrespective of cost and ROI (return On Investment)

email – electronic mail where text files are sent from one person to another.

email marketing – marketing via email. It is a form of direct marketing and in the end it is used to generally communicate some form of commercial messages. It serves the purpose to develop a relationship between the merchant and a consumer, to encourage loyalty and repeat business.  Email marketing is usually managed automatically via autoresponders.

email newsletter – is a tool a website owner sets up in order send updates and new information to the subscribers. Usually set up via autoresponder for an automatic distribution

email spam – unsolicited, unwanted email

email white list – a list of contacts that the user deems acceptable to receive email from and should not be sent to the spam folder.

entry page – also referred to as landing page is the point of entry to a website

EPC – Earning Per Click. The value is obtained by dividing revenue earned by the number of clicks received the offer.

ethical SEO – using SEO (Search Engine Optimization) techniques that do not manipulate results and which do not take unfair advantage of search engine algorithms.

exact match – in internet marketing this term is often assigned to keywords and denotes search results that precisely matches user’s search. Often when catering to highly targeted audience it is desirable to select an exact match domain name of the website for the keywords one is targeting.

exclusivity – a contract between two parties in which one party agrees to grant sole right to another party with regards to a business function.

external link – is a link on your website that points to another website

ezine – also known as electronic magazine. Ezine is an online magazine delivered via email or a website. They greatly vary in size and scope.

ezine directory – directory of electronic magazines. They are like catalogues that offer a list of different electronic magazines organized by categories for an easier search and navigation.

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Facebook – it is the most popular online social networking site. It can be accesses at

Facebook ads – the ads that appear on the right hand side of the Facebook page. They are an effective advertising tool for internet marketers when designed well

fair use – it is a limitation and exception to the exclusive right granted by copyright law to the author of a creative work. It permits limited use of copyrighted material without acquiring permission from the rights holders. Examples of fair use include commentary, criticism, news reporting, research, teaching, library archiving and scholarship.

Fantastico – a script installer. It is run on many hosting accounts and it is usually accessible fro the cpanel. It is very simple to use and it easily enables the user to install blogs, carts and other popular scripts on your website, simply just by clicking a button.

FAQ – abreviation of  Frequently Asked Questions

favicon – is a small icon, typically a logo, that some browsers use to identify a bookmarked website.

fCommerce – any commercial activity done through Facebook

feed – is a data format used for providing users with frequently updated content.  Many blogs, allow readers to subscribe to content update notifications via RSS or XML feeds.

feed reader– an application that reads and displays Internet feeds / RSS feeds. For example, a popular feed reader, Google Reader constantly checks your favorite news sites and blogs for fresh information that it delivers to you.

FFA -abbreviation of Free For All

File Transfer Protocol – a way of transferring files from your computer to your or another website. When transferring a large amount of information a software is used for that purpose. For example, if your blog is not hosted by a provider that has a cpanel, you will need to transfer all files semi – manually using FTP software. For that reason I recommend using hosting providers that offer cpanel

Filezilla – popular free FTP software that can be downloaded from

firewall – it is a security barrier between the computer and the Internet. It protects your computer as it keeps your information in and unwanted people/information out.

Firefox – a popular open source web browser.

flash – a way to add content to a website in a form of movable, interactive and visually interesting pictures, graphics and words.

Flickr – popular online photo management and sharing application

forum – online meeting place of like minded people. For example one of the most highly regarded internet marketing forums is the Warrior Forum.

forwarding – with respect to internet marketing and a website, forwarding is set up to mask user’s real email address. For example, an email set up as support@your website .com can be forwarded via your web host to a real and even personal email. Thus your website’s users have access to you and can contact you but they do not have an access to your real email address.

frames – a structure that allows for the dividing of a Web page into two or more independent parts. Often they are used to keep one part of the site static, while the other can be scrolled through or loaded. For example, one of the benefits is that one has the ability to keep the navigation bar static and always visible on the top of every web page.

frequency cap – restriction on the number of times a specific user is exposed to a particular advertisement.

FTP – abbreviation of File Transfer Protocol

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GAP – short for Google Advertising Professional. It is a program which qualifies marketers as being proficient
AdWords marketers

gateway – a link from one computer system to another computer system

gateway page – same as doorway page. It is a web page made specifically to rank well in search engines for a particular keyword.It serves as a point of entry through which visitors pass to the main content.

geo-targetting – delivery of ads specific to the geographic location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won’t be shown based on the searcher’s location, enabling more localized and personalized results.

geographic segmentation – segments the market into different geographical units cities, countries, world regions and so on. It is used in analytics to categorize a site’s web traffic by the physical locations from which the traffic originated.

GIF – abbreviation of Graphical Interchange Program

give away rights – rights that enable you to give someone else’s product away for free

Graphical Interchange Program – it is a graphics format that can be displayed on practically all web browsers. A common compression format, it is used for transferring graphics files between different computers. Most of the “pictures” you see online are GIF files. They display in 256 colors and have built-in compression. GIF images are the most common form of banner creative.

Google – the world’s leading search engine in terms of reach. Google Inc. is an American corporation which provides Internet related products and services, including Internet search – Google search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company’s profits.

Google Adsense – a Google advertising program. Google allows website owners to incorporate Google Adsense ads (text, images, links) into their websites and make money each time a visitor clicks on the ads. This program is free but you need to apply and get approved. Apply to get Adsense for your site at

Google Adwords – it is Google’s main advertising product and a main source of revenue. Adwords offer pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising and site-targeted advertising for text, banner and rich-media ads.

Googlebot – a common name for all Google spiders that crawl the websites

Google Analytics – a free service offered by Google. It generates detailed statistics about the visitors to a website.

Google Chrome – Google’s web browser that is gaining popularity

Google Keyword Tool – a free keyword research tool offered by Google. It estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site or a page on your site.

Google + / Google Plus – Google’s social network platform.  It allows users to share content through applications such as Circles and Hangouts

gray hat SEO – using SEO methods that may be unconventional and perhaps questionable. They may be legitimate and sometimes illegitimate practices

guerilla marketing – form of internet marketing that aims at getting maximal results with minimal efforts. It may use some unconventional methods and often it is thought unethical

guest blogging – writing and publishing a post under your own name on someone else’s website.

guru – highly regarded successful person with an extensive knowledge in his field.

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hashtag a Twitter used a s a way to annotate a message. A word or a phrase becomes a hashtag when it is preceded by a “#” sign.

header tags H1, H2, H3 …The header tags are an important element of SEO.  They briefly describe the subject of
the section it introduces, and is generally used to denote places of importance on any given web page.

heading tags see header tags

headline title of an article or a post

heat map indication for the uses of different parts of a website. It is an indication of which parts of the website are “hot” for certain uses. For example, one could use heat map for Adsense to determine the best placement of Adsense ads.

hidden text SEO technique used to show search engine spiders text that human visitors do not see.

hit  request for a file from a web server

home page the main page of a Web site. The home page is the most important page of a website. The home pages should be designed intricately to be fast-loading and intuitive as it may be the first page a visitor may see and make a conclusion about the site.

host /hosting an online place that holds all the files for your websites as well as provides you with bandwidth, the amount of space that you can use, and database accounts. Hostgator and Bluehost are just a couple of examples of hosting companies. Both provide the easy to use cpanel.

home directory the directory in which a website’s main index is located, usually called /public_html/

htaccess Apache directory – level configuration file which can be used to password protect or redirect files

HTTP Hyper-Text Transfer Protocol, the format of the World Wide Web. When a browser sees “HTTP” at the beginning of an address, it knows that it is viewing a WWW page.

HTTPS Hyper-Text Transfer Protocol Secure.

HubPages – a high ranking publishing community platform.  with easy-to-use publishing tools. Internet marketers like to publish to this site for the SEO benefits of having links from such a high ranking site.

hub – a document that links out to many other documents devoted to a single topic.

hybrid model – a combination of two or more online marketing payment models. A hybrid campaign might be a mix of impression based CPM,  or performance based CPC or CPA  models.

HTML – HyperText Markup Language, the programming language used in Web sites.

hyperlink – commonly called “links” . They allow the user to navigate to other pages on the Web with a simple click of a mouse.

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ICANN – Internet Corporation for Assigned Names and Numbers is a global non-profit corporation formed to oversee a select range of Internet technical management functions currently managed by the U.S. Government, or by its contractors and volunteers.

iFrame – short for Inline Frame. It  is an HTML document embedded inside another HTML document on a website. The IFrame HTML element is often used to insert content from another source, such as an advertisement, into a Web page. Although an IFrame behaves like an inline image, it can be configured with its own scrollbar independent of the surrounding page’s scrollbar.

IIS – Internet Information Services

IM – Instant Messaging. Internet marketers often use the abbreviated form IM for internet marketing.

impression – a single instance an online ad is being displayed.

index – database of search engine or a directory. It is the collection of information gathered by the crawlers throughout the Web that searchers can query against.

inbound link – same as backlink, that is incoming links (from other websites) to your website. For example, if you are a member of a forum and you leave a link to your website in the forum, that is considered a backlink or an inbound link.

infopreneur – an individual who specializes in information technology or online communication services

instant messaging – real-time direct communication between 2 or more people online. It could be text-based, live voice or video communication

internal link – link between pages within a website

Internet – Often confused with the World Wide Web, the term Internet actually refers to the combined collection of academic, commercial, and government networks connected over international telecommunication backbones and routed using IP addressing.

Internet Explorer – Microsoft’s web browser

intranet –  is a computer private network that uses Internet Protocol technology to share information, operational systems, or computing services within an organization.

inventory – the number of ad impressions available for sale on a Web site. Ad inventory is determined by the number of ads on a page, the number of pages containing ad space and the number of page requests.

invisible Web – the vast amount of information on the web that isn’t indexed by search engines.

IP address -Internet Protocol address. Every system connected to the Internet has a unique IP address, which consists of a number in the format A.B.C.D where each of the four sections is a decimal number from 0 to 255. Most people use Domain Names instead and the resolution between Domain Names and IP addresses is handled by the network and the Domain Name Servers. With virtual hosting, a single machine can act like multiple machines (with multiple domain names and IP addresses).

ISP – Internet Service Provider. It is a business that provides access to the Internet. Its services are available to either individuals or companies, and include a dial-in interface with the Internet, software supply and often web site and intranet design.

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Java – it is an object oriented programming language created by Sun Microsystems that supports enhanced features such as animation, or real-time updating of information. If you are using a web browser that supports Java, an applet (Java program) embedded in the Web page will automatically run.

joint venture – working together with another marketer to make money. Both parties make certai agreements and follow them through till the end of the agreement term.

jpeg – Joint Photographic Expert Group. It is a graphics format which displays photographs and graphic images with millions of colors (as opposed to GIF’s 256 colors). It also compresses well and it is easy to download.

js – JavaScript. It is a popular client-side scripting language that can be embedded into HTML [link:] documents to add dynamic features.

jsp – Java Server Pages (file.jsp)

JV – see Joint Venture

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KEI – Keyword Effectiveness Index. Not very often used by internet marketers, it is a mathematical representation of  the popularity of a keyword compared to its popularity measured as the number of pages in a search engines index.

keyword – a word or a phrase ( 2 or more words) used to focus an online search. It is an actual word or phrase that people type into a search engine when searching for something online.  Keyword searching is the most common form of text search on the web. Most search engines do their text query and retrieval using keywords. Unless the author of the web document specifies the keywords for her document (this is possible by using meta tags), it’s up to the search engine to determine them. In other words, search engines pull out and index words that they believe to be significant.

keyword audit – an independent, third-party verification of your keyword use, strategy, bidding, and return on investment.

keyword bidding – it is the process or method used by search engines marketers to determine the ranking of paid keywords results in Google, MSN, Yahoo, and other search engines that require pay per click advertising to determine  our ranking and positioning in their search results and in content results on networked partners’ sites.

keyword density – this term means the number of keywords as a percentage of indexable text words. For example if a page has 100 words and the keyword is used 3 times the keyword density would be 3%. A keyword density between 1 and 2% is sufficient. If the keyword density is too high the website gets penalized. Keywords should appear to a reader as flowing naturally.

keyword matching – in Google Adwords, there are 3 different keyword matching options, each specifying a different way for a keyword to interact with search queries. With some options, you’ll enjoy more ad impressions; with others, you’ll get fewer impressions (but potentially more targeted clicks).

  1. Broad match: The sum of the search volumes for the keyword idea, related grammatical forms, synonyms and related words
  2. Phrase match: The sum of the search volumes for all terms that include that whole phrase
  3. Exact match: The search volume for that keyword
  • Negative keywords – are the keywords you want to eliminate from the search results when you are setting your Adwords campaign. The idea is that you want to exclude certain searchers who are not quite targeted fro your keywords. For example, if you are advertising for high end running shoes you will want to exclude searchers that are looking for discount or cheap running shoes. In this case, the negative keywords would be “cheap” and “discount”.

keyword research is the backbone of a well structured website and a key to successful internet marketing including advertising campaigns. To do your keyword research for free you can use the Google Keyword Tool .

keyword stuffing – overloading the article with keywords. Too many keywords in a post or an article is not desirable as search engines frown upon that and will punish your website one way or the other.

Killer App – it is nothing more than tech-talk for the eternal search for next big idea.

Kilobyte – 1000 bytes of data

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Lag – the amount of time it takes between making an online request or command and receiving a response.

LAN – Local Area Network. It is a computer network that is limited to a local area. It interconnects computers in small areas such as a home, school, computer laboratory, or office building.

landing page – the first webpage a person arrives at after clicking on any advertisement link.

landing page quality score – a measure used by Google to help filter noisy ads out of their AdWords program.

Latent Semantic Indexing – abbreviated for LSI. In simple terms, LSI is the ability for the search engine to search for websites on the internet the same way a human would. In other words, the search engine looks for relevance and quality, rather than just keywords or links going in and out of the site.

lead – a website visitor who provided his contact information in exchange for some valuable content.

lead generation – the process of collecting contact information and extracting potential sales leads. It is ordinarily done through an exchange of valuable information for contact information from website visitors.

lead-to-customer rate – it is the percentage calculated by dividing the total number of customers for a given marketing channel by the total number of leads generated during  specified period of time

Like – indication of an approval performed by a Facebook user. The “likes” can be applied to any content, such as text pictures, videos and so on.

link – an electronic connection between different websites and / or web pages of the same website

link bait it is a type of spam in the form of editorial content posted on a blog or a webpage and submitted to social media sites hoping to build inbound links from other sites.

link building – the process of getting other quality websites to link to your website. It is thought to improve the search engine rankings. The links should be natural and not artificially acquired.

link checker– a tool that checks for broken links.

link exchange – reciprocal linking method. In other words, you link to my site and I will link to yours. Such linking does not have any significant value.

link popularity – it is a measure of inbound links. This factor is included in several search engines’ algorithms.

LinkedIn – a social networking site for professionals

listserver – also called an autoresponder. It is a program that automatically sends email to a list of subscribers.

local search – a search within a specified localized geographical area cities, districts, etc.)

log– a record of network connections and actions.

login – and identification to log into, generally into a computer, network, membership site. It usually requires a user name and a password to log into a place.

long tail keywords – longer phrases that are easier to rank for. For example rather than using a keyword “lose weight” one can use “diet tips to lose weight permanently”.

LSI – see Latent Semantic Indexing

lurker – person who joins membership groups or forums but never participates in a conversation.

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mailing list – refers to an  online list of email subscribers

manual submission – the action of adding a URL to the search engines individually by hand.

margin – the difference between the selling price and total unit costs for an item.

marketing – is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.

marketing plan –  part of a business plan that deals with marketing strategies for a product or a service. It includes product/services description, promotion and advertising, pricing, target market and budget.

Maximum CPM bidPrint – A maximum CPM (cost per thousand impressions) bid is the highest amount that you’re willing to pay for each 1000 impressions your ad receives.

megabyte – 1 million bytes or 1000 kilobytes

meme – an idea, behavior or style that spreads from person to person within a culture.

mentor – personal coach or a trainer. An expert in his field, a mentor is someone who share his/her expertise and techniques to benefit a student.

meta data – data about data

meta description tag – a short description of a webpage or a website. It is typically a sentence or two and generally should not exceed 160 characters. The description may appear in the search results below the title.

meta keywords (tag) – it is a tag which can be used to highlight keywords and keyword phrases which the page is targeting

meta search engine – a search engine that displays results from multiple search engines rather than crawling the Web itself

meta tag – HTML coding used to describe different features of a website or a webpage. For example, title meta tag, description meta tag and so forth.

meta tag generator – a software that automatically generates meta tags

metrics – a system of parameters that quantitatively assesses certain characteristics. For example, some important metrics in SEO are: overall traffic, search engine traffic, conversions, top traffic-driving keywords, top conversion-driving keywords, keyword rankings, and so on.

microblog – it differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs allow users to exchange small elements of content such as short sentences, individual images, or video links.

Microsoft – Microsoft Corporation. It is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, some of its most well-known products include the Microsoft Windows operating system, the internet browser Internet Explorer, and the Microsoft Office suite of productivity software among others.

Microsoft AdCenter – Microsoft’s cost per click ad network.

microsite – refers to an individual web page or a small cluster (around 1 to 7) of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page most likely has its own domain name or subdomain.

MIME – Multi-purpose Internet Mail Extensions. It is a method of encoding a file for delivery over the Internet.

mindmap – it is a diagram used to represent words, ideas, tasks, or other items related to a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.

mobile – typically refers to portable communication device such as cell phone, smart phone, hand held compute devices and so on.

mobile marketing – an extension of online marketing  using cell phones or other mobile devices.

monetize – set up advertisements and links on the website for the purpose of generating income

mousetrapping – is a technique used by some websites to keep visitors from leaving their website, either by launching an endless series of pop-up ads or by re-launching their website in a window that cannot be closed.

moved permanently – see 301. Moved permanently is also called 301 Redirect and it means that a file has moved permanently to a new location.

MPEG – it is a file format that is used to compress and transmit movies or video clips online.

multivariate testing – also see A/B testing.  In simple terms, it can be thought of as numerous A/B tests performed on one page at the same time.

My Space – it is a social networking website offering an interactive, user-generated content with network of friends, music, photos, bulletins, blogs, groups, and more.

MySQLMy Structured Query Language. It is a relational database management system (RDBMS) which has more than 6 million installations.

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natural links –  inbound links that website owners did not intentionally create as part of their link building campaign.

natural listings – also see organic listings. These are the search engine listings (results after a user searches for a keyword) that are based on the search engine’s own proprietary algorithms.

navigation –  the movement of a user through a website or other application interface. This term also indicates the system of available links and buttons that the user can use to navigate through the website.

negative keywords – also see keywords. Negative keywords are the keywords you want to eliminate from the search results when you are setting your Adwords campaign. The idea is that you want to exclude certain searchers who are not quite targeted from your keywords. For example, if you are advertising for high end running shoes you will want to exclude searchers that are looking for discount or cheap running shoes. In this case, the negative keywords would be “cheap” and “discount”.

netiquette – short for network etiquette. It is the etiquette that relates to the online social and practice behavior.

net monthly circulation – the number of unique Web users in the panel that visited the site over the course of the reporting period, expressed as a percentage of the in-tab.

network (Ad Network) – an aggregator or broker of advertising inventory from many sites.

network effect – the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.

newbie – a term that describes a beginner in any given are online

newsgroup – a discussion group on Usenet discussing  a specific topic. Currently, there are over 15,000 newsgroups.

newsletter – a short digest of  noteworthy information. A newsletter may be developed by individuals for sale or distributed free. In internet marketing, it is a method to reach to potential customers.

niche – a small specific market segment within a large market.

niche marketing – pursuing market segments that are of sufficient size to be profitable while at the same time are of less interest to the major of the competitor.

nofollow – nofollow is a hyperlink value that tells search engines not to pass on any credibility or influence to an outbound link. To place the nofollow attribute into your hyperlink add rel=”nofollow” into the HTML of the hyperlink.

noindex – is a value that instructs the robots to ignore and not to index the page or site. To prevent all robots from indexing a page on your site, place the following meta tag into the <head> section of your page:

<meta name=”robots” content=”noindex”>

noob – same as newbie (see above), beginner.

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offer – it reflects the terms and conditions (price, guarantee, etc.) under which a product or service is presented for sale to potential customers in direct response advertising.

offline – not online

offline consulting – usually, it is an internet marketing  service provided to traditionally offline businesses to help them achieve a profitable online presence.

off-page SEO – is doing all of the things outside of your website that will help you promote and rank your website. For example, forum posting, press releases, commenting on other people’s blogs and social bookmarking are just a few off-page SEO strategies.

off-site SEO – same as off-page SEO

one-way link – it is a hyperlink that points to another website without a reciprocal link back to the site from which the link has originated.

online – using the Internet to get information or to provide information and to communicating with others.

online forum – any type of Web forums, message boards, discussion boards, (electronic) discussion groups, bulletin boards specifically designed to hold discussions and posting user-generated content.

online service – a business that provides services over the internet.

on-page SEO – a process to make the website or a webpage appealing to the search engine spiders and humans as well.

open source – it is a philosophy, that promotes free redistribution and access to an end product’s design and details. With respect to a software the use of the phrase permits users to study, change, improve and at times also to distribute the software.

Opera – a fast standards based web browser.

opt-in – it is a type of a registration / membership  that requires a user submitting information to specifically request to be added to a list or a membership.

opt-out – it is an opportunity to remove yourself from a list or a membership.

organic search – also known as natural search. It is the listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

organic results – listings on search engine result pages (SERPs) that are not paid for. Organic results are found routinely as per search engine indexing.

organic traffic – is the web traffic that represents people who found the website on search engine listing when they searched for certain keywords. When these people subsequently enter the website in the listing, they are deemed organic traffic.

outbound links – links on any webpage leading to another webpage, whether they are within the same site or to another website.

outsourcing – paying other people to do the work for you. You may hire people to do a host of work such as writing articles, submitting articles to directories, writing ads and sales letters and so on.

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packet – a chunk (usually 1500 bytes) of information transmitted over the internet

page – an electronic page. A webpage is a document or an information resource accessible through a web browser and displayed on a monitor or a mobile device.  A website is a collection of electronic pages.

page impression – many people think that page impressions and page views are the same. They are not.  Number of page impressions represents, how many number of times your link appeared in search result when someone searched for a keyword that matched with your article/post keywords. (Source)

Page Rank – abbreviated form is PR. PageRank was developed at Stanford University by Larry Page (hence the name Page-Rank) and Sergey Brin (founders of Google Inc.). It was developed for placing importance on pages and websites. At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.

page request– a request to load a single HTML page in a browser window. Often used as a measure of webiste traffic.

page views -represents, how many number of times your page has been viewed by someone. It includes all possible sources from where a user can land on your page (direct, referral or search).

paid inclusion – advertising program where pages are guaranteed to be included in a search engine’s index in exchange for payment, though no guarantee of ranking well is typically given.

paid listings – listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.

paid placement – a paid program in which advertisers’ listings are guaranteed to appear on a Results Page when
particular Keywords are searched. The ranking of paid placement listings is determined by
competitive bidding.

Panda – also known as Google Panda. It is a change to the Google’s search results ranking algorithm that was first released in February 2011.The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.

Pay-Per-Click – also known as PPC. It is an online advertisement pricing model in which payment is based solely on qualifying click-throughs. In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate.

Pay-Per-Impression -an advertising pricing model in which advertisers pay agencies based on how many consumers see their promotions.

Pay-Per-Sale – an advertising pricing model in which advertisers pay agencies based on how many consumers actually buy something as a direct result of the promotion.

payment threshold – a minimum accumulated commission an affiliate must have before he/she will trigger a payment from an affiliate program.

PDF – abbreviation for Portable Document Format. It is a popular format for ebooks and other edocuments.  Word processing software, business applications or desktop publishing files on the Web that look exactly like the originals. Must have Adobe Acrobat Reader to view.

PDF Files – Adobe’s Portable Document Format (pdf) is a translation format used primarily for distributing files across a network, or on a web site. Files with a .pdf extension have been created in another application and then translated into .pdf files so they can be viewed by anyone, regardless of platform.

Penguin – Google Penguin. It is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

permalink – also known as permanent link. It is a link that remains unchanged indefinitely.

phishing – fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication.

php – Hypertext Preprocessor (file.php). It is a general-purpose server-side scripting language originally designed for Web development to produce dynamic webpages

Picasa – an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website, originally created by a company named Lifescape and eventually purchased by Google Inc.

pixel – a picture element. It is the smallest item of information in an image.

plug-in – also a plugin. It is a set of software components that adds specific abilities to a larger software application. If supported, plug-ins enable customizing the functionality of an application. Once installed, plug-in applications are recognized by the browser and its function integrated into the main HTML file being presented.

PNG – Portable Network Graphics (file.png)

podcast – a method of publishing audio files to the Internet for playback on mobile devices and personal computers.

POP – Point of Presence. POP is a service provider’s location for connecting to users.

pop-up ad – a form of online advertising intended to attract web traffic or capture email addresses. Pop-ups are generally new  windows to display advertisements.

pop-under ad – a variation of pop-up window, this ad displays on the bottom or under the active window. Pop-up-unders do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened them.

portal – a Web site or service that offers a broad array of resources and services, such as email, forums, search engines, and on-line shopping malls. The first Web portals were online services, such as AOL, that provided access to the Web, but by now most of the traditional search engines have transformed themselves into Web portals to attract and keep a larger audience. It is also known as a “gateway to the Internet”.

PR – abbreviated from of Page Rank

protocol – A set of rules that governs how information is to be exchanged between computer systems. Also used in certain structured chat rooms to refer to the order in which people may speak.

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query– a request for information usually via a search engine. This is done by typing a keyword or a keyword phrase into a search box. If you want exact match answers and not the generic ones you would enclose your search term in asterisks, for example “what is query”. You will get less responsive but they will be more specific.

quality content –  is the type content you strive to include on your web pages. Quality content translates into quality website and more returning visitors.

quality score – a score assigned by search engines that is calculated by measuring an ad’s click-through rate, analyzing the relevance of the landing page, and considering other factors used to determine the quality of a site and reward those of higher quality with top placement and lower bid requirements. Some factors that make up a quality score are historical keyword performance, the quality of an ad’s landing page, and other undisclosed attributes. All of the major search engines now use some form of quality score in their search ad algorithm.

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rank – a position a particular webpage or website appears in search engine results.

real time – online events happening at an exact moment. For example a chat room chat is an interaction in real time as it is immediate.

reciprocal links – links exchanged between two websites. For example, website A links to website B and website B links to website A.

recurring income – revenue that is highly likely to continue in the future. This is revenue that is predictable, stable and can be counted on in the future with a high degree of certainty.

Reddit – a social news website. The posted links are voted on and based on the votes the popularity of the link moves up or down.

redirect – an alert to let users know that the website has moved permanently (301 redirect) or temporarily (302 redirect).

referrer – the URL or a webpage that the user used to arrive at your website.

refund – a return of the amount paid for an item.

registrar –  a company that allows you to register domain names

registration – it is a process to enter personal information once you join a site such as forum or membership site. Often, the information is used for targeting ads.

relevancy/relevance – a measure of how useful searchers find search results. In relation to PPC advertising, relevance is a measure of how closely your ad title, description, and keywords are related to the search query and the searcher’s expectations.

reseller – individuals and/or organizations that acquire goods for the purpose of reselling or renting them to others at a profit.

residual income – see recurring income. In internet marketing these two terms are used interchangeably.

resource box – it is an area at the end of your article submission where you can convince a reader to visit your website. Resource box serves as a tool to promote yourself, your product and your website.

Return On Investment – ROI.  It is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

The return on investment formula:

In the above formula “gains from investment”, refers to the proceeds obtained from selling the investment of interest. (Source)

retweet – sharing a message from a person you are following on Twitter, with your followers.

robot – see spider or crawler

robot.txt – a file place on your website directory tree which gives instructions to robots/spiders as to what content to access.

ROI – see Return On Investment

router – A device that determines the next network point to which a data packet should be forwarded enroute toward its destination. The router is connected to at least two networks and determines which way to send each data packet based on its current understanding of the state of the networks it is connected to. Routers create or maintain a table of the available routes and use this information to determine the best route for a given data packet.

RSS – an acronym for Rich Site Summary. RSS is an XML format for distributing news headlines on the web, also known as syndication.

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Safari – the Apple web browser

scrape -copying from a site, often facilitated by automated bots.

sales copy – online sales copy is the content on a web platform that influences a consumer to take action.

screen name – see also username. It is the name you use to represent yourself online

Scribd – it is a document-sharing website that allows users to post documents of various formats, and embed them into a web page using its iPaper format.

search advertising – an advertiser pays for the chance to have their ad display when a user searches for a given keyword. Usually text ads, these are are displayed above or to the right of the algorithmic (organic) search results.

search directory – similar to search engines  as they both compile databases of websites. However, a search directory, instead of crawlers, it relies on user interaction and submissions to obtain content into its search database. Submissions are then categorized by topic and normally alphabetized, so that the results of any search will start with site descriptions that begin with some number or non-letter character, then moving from A-to-Z.

search engine– it is a database of many webpages. Most search engines display the number of webpages they hold in their database at any given time. A search engine generally “ranks” or orders the results according to a set of parameters (algorithms). These vary among search engines and the algorithms are always improving in order to identify spam as well as to improve relevance.

Search Engine Marketing – SEM. It is a type of internet marketing that seeks to promote websites by improving their position in search engine results. SEM methods include search engine optimization, pay per click (PPC) advertising and other available promotional methods.

Search Engine Optimization – see SEO

search query – the word or phrase a searcher types into a search field, which initiates search engine results page listings and PPC ad serves.

search terms – words or phrases that a user types into a search engine to gain access to related content.

SEM – see Search Engine Marketing

SEO – an acronym for Search Engine Optimization. SEO is a process that involves making pages relevant both to the reader and to search engines and emphasizing key topics related to the content. Basic SEO  involves simple tasks to make the website or a webpage easier to find and index by the search engines for the appropriate keyword. Successful SEO often leads to top rankings in a search engine.

SEO Services – are online companies that provide expertise to help website reach top rankings, using search engine optimization methods.

SEP – acronym for Search Engine Positioning, Promotion or Placement

SER – acronym for Search Engine Results

SERP – acronym for Search Engine Result Page. It is the page that the users see after inputting a search query in a search engine

server – is a computer program running to serve the requests of other programs, the “clients”. Thus, the “server” performs some computational task on behalf of “clients”. The clients either run on the same computer or connect through the network. Servers are the backbone of the internet.

signature file/sig file – a .sig file is small text file that can be automatically attached to the end of email messages. It may include a combination of name, contact information and business promotion.

site index – a summary of webpages on a website. It is sometimes used as another term for site map

site map – a page on your website that can be used to help give search engines a secondary route to navigate through your site.

site search – it is a search specific to one site.

site traffic – the number of visitors on a web site. This is usually measured in page views or visitors.

shared hosting –  refers to a web hosting service where many websites reside on one web server connected to the Internet. Each site “sits” on its own partition, or section/place on the server, to keep it separate from other sites. This is generally the most economical option for hosting, as many people share the overall cost of server maintenance.

Skype – it is a free application which allows users to chat with other users through text, audio and video options. Skype also offers excellent value paid plans for users that allows them to make phone calls worldwide through their Skype account.

skyscraper ad – a tall, banner ad placed vertically on the website.

SMM – an acronym for Social Media Marketing. It is the process of promoting a website or a product through social media.

social bookmarking – a technique that allows Internet users to store, organize and manage websites or webpages they want to remember or share.

social media – a category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook,  My Space, Twitter, Google+, Pinterest and other sites that are centered on user interaction.

Social Media Marketing – see SMM

Social Media Optimization (SMO) – Strategies used to generate publicity through social media, online communities and community websites.

social media sharing – tools such as and which allow owners to share content on the Internet.

social networking service – it is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections.

shareware – openly available software programs. Frequently, but not always they are free.

shockwave – a plug-in that allows for multimedia movies to play through a browser.

SMO – acronym for Social Media Optimization

snail mail – a term that describes the tradition mail

spam – unsolicited e-mail, typically of a commercial nature.

spider – descriptive term for search engines such as Yahoo and Alta Vista, because of the way they cruise all over the world wide web to find information. It is a software program which combs the web for new sites and updated information on old ones, like a spider looking for a fly.

splash page – a branding page before the home page of a Web site.

squeeze page – it is a landing page created to solicit opt-in email addresses from prospective subscribers. It describes in detail what will the subscriber be receiving and provides business privacy standards. Businesses that responsibly use “Squeeze pages” have experienced substantial boosts in the visitor-to-subscriber conversion rates.

Squidoo – is a community, user generated website that allows users to create pages (called lenses) for subjects of interest, for free. Created by Seth Godin, Squidoo enjoys high ranking, For that reason many marketers create lenses that link to their websites or webpages to in order to improve their rankings

stickiness – it is a measure used to gauge the effectiveness of a site in retaining individual users.

subdomain – is a domain that is part of a larger domain. For example, is a domain name where dictionary denotes the subdomain of the

submission – content submitted or suggested to a search engine or directory.

super affiliates – the top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.

surfing – exploring the World Wide Web.

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T-1 – a high-speed (1.54 megabits/second) network connection.

T-3 – an even higher speed (45 megabits/second) Internet connection.

T&C – Terms & Conditions

tags – a non-hierarchical, individual keyword or term assigned to a piece of information. This kind of data helps describe an item, organize the content and allows it to be found again by browsing or searching.

tag cloud – is a visual representation for text data, typically used to depict tags on websites

targeting – narrowly focusing and sending information to a specific audience interested in that specific information

targeted marketing – promotions based on demographic analysis and aimed at individuals specifically interested in the promoted products.

taxonomy – classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature

Technocrati – blog search engine which tracks popular stories and link relationships.

term frequency – a measure of how frequently a keyword appears amongst a collection of documents.

text ad – an advertisement using text-based hyperlinks.

text link – an HTML link that is text only and which does not involve graphic or special code such as flash or java script

text link ads – same as text ads. They represent advertisements which are formatted as text links

text link exchange – it is a network where participating sites display text ads in exchange for credits which are converted into ads to be displayed on other sites. When not given freely, text links are usually exchanged in a reciprocal agreement between two sites.

thread – typically on a forum, it is a posted message and all the subsequent replies.

throughput – the amount of data transmitted through Internet connectors in response to a given request.

thumbnail – reduced-size versions of pictures, used to help in recognizing and organizing them, serving the same role for images as a normal text index does for words.

titlean element of a webpage which appears in the top left of most browsers. It is also the part of a directory submission that represents the title of the website. Arguably one of the most important parts of SEO is ensuring an optimized title or unique titles across all pages of a website.

tracking code – information included in the URL that allows an advertiser to track the effectiveness of his advertising campaign.

tracking domain – a domain specifically created to measure traffic delivered to a website.

traffic – the number of visitors to a website.

Tumblr – a platform that favors a variation of a blog that has short-form, mixed-media posts rather than the longer editorial posts frequently associated with blogging.

TweetDeck – an application which connects users of contacts across various social networks such as Twitter, Facebook, MySpace, and LinkedIn.

two-tier affiliate program – affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of affiliates they refer to the program.

TXT – Text File (file.txt)

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underdelivery –  less than expected delivery of impressions, traffic or conversions.

undernet – an alternative IRC (internet Relay Chat) which is accessed through a normal, or public, chat area. It’s access is limited, and it is usually used for private conversations.

unique users – the total number of different users, or different computer terminals which have visited a website. This is measured using advanced tracking technology or user registration.

unique visitors – individuals who have visited a website at least once in a fixed time frame, either daily or over a 30 day period.

update – most software producers update their products regularly. Some are automatic, others require you delete the old version and upload a new version. It is necessary to update to upkeep with the changes on that take place continuously on website platforms. For example if you use WordPress and the plugins, you will get regular update notices. There you can update your software automatically.

As well, search engines frequently update their algorithms and data sets to help keep their search results fresh. Some of the search engine update may require to change the ways you conduct business online.

upload – to send a file from one computer to another.

upsell – it is a sales technique to induce a buyer to purchase a more expensive product or upgrades after the initial sale in order to make a more profitable sale.

URL and acronym for Uniform Resource Locator. It is a unique identifier or an address that a browser uses to find and display a website.

user ID – the name a user chooses or is given on a system for an online account such as email, remote data storage, collaboration tools, memberships, etc.

usenet – internet message boards, also known as Newsgroups. Each board has a theme, and there are tens of thousands of usenets concerning every imaginable topic. Many of them cover professional subjects and societies and are rich sources of business information; others are junk and contain little but mindless drivel.

user interface – a user interface, also called a “UI” or simply an “interface,” is the means in which a person controls a software application or hardware device. A good user interface provides a “user-friendly” experience.

username – see user ID

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valid hits – a further refinement of hits. They are hits that deliver all information to a user. Excludes hits such as redirects, error messages and computer-generated hits.

vendor – a business organization or an individual business owner from whom an affiliate obtains merchandise to sell.

venture – a new product project or business start-up.

vertical banner – a banner ad measuring 120 pixels wide and 240 pixels tall.

video blog – a blog that revolves around publishing videos on regular basis.

video marketing -an online marketing technique that uses videos to advertise and promote products.

viewer – another name for a help application

viral marketing – rapid spread of advertised information. It is a marketing phenomenon that propagates itself. It facilitates and encourages people to pass along a marketing message. Facebook , Pinterest, Twitter, Google + are some of the platforms that people use to spread the message virally. This type of marketing is called viral because the speed of spreading the message resembles the rapid spread of a viral disease.

virus – a software that can harm a computer. These are programs that can be downloaded onto your computer or network from the Internet. Some are harmless, others are programmed to destroy your system, trash your files and disable your software. No kidding. So be careful. Use anti-virus programs. They take a few extra minutes every day to use, but the protection is worth it.

VGP – acronym for Very Good Positioning

vlog – it is a video blog.

VRML– it is an acronym for Virtual Reality Modeling Language. This is an online programming language for creating three-dimensional programs.

virtual domain –  domain hosted on a virtual server

virtual server – a server which allows multiple top level domains to be hosted from a single computer.

visibility time – it is the time a single page, blog, ad banner, etc. is viewed.

visits – a sequence of requests made by one user at one site. If a visitor does not request any new information for a period of time, known as the “time-out” period, then the next request by the visitor is considered a new visit.

vortal – Also known as a vertical industry portal, a vortal is a Web site that provides information and services to niche markets.

VPN – Virtual Private Network

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W3C/W3 – the World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3) that is dedicated to ensuring compatibility and agreement between various systems and networks that are part of the World Wide Web.

walled garden – it is an analogy used in various senses in information technology. More generally, a “walled garden” refers to a closed or exclusive set of information services provided for users. This is in contrast to giving consumers unrestricted access to applications and content. In a walled garden one is generally unable to escape this area unless it is through the designated entry/exit points.

Web 2.0 – refers to 2nd generation of of internet based services. It usually refers to web platforms for information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include social networking sites such as Facebook, Twitter, Pinterest, blogs, wikis, video sharing sites, Squidoo, Hubpagesand so on.

web analytics – the process of using web metrics to obtain useful online business information.

web browser – a software application that allows the user to browse the Internet. Currently, Firefox, Internet Explored, Google Chrome are the popular web browsers.

web cache – it is a system for the temporary storage (caching) of web documents, such as HTML pages and images in order to reduce bandwidth usage, server load, and perceived lag.

web crawler – also known as spider or a robot, it is the search engine’s programs moves through the web, collects data, follows links, copies new and updated sites, and stores URLs in the search engine’s index.

web developer – an individual who develops and/or engineers software applicable to the development of World Wide Web applications.

web directory – an organized catalog, listing or an index of of websites

web design – it is the selection and coordination of available components to create the layout and structure of a webpage. Web design is of a significant importance as it determines how the visitors get to the site and be able to view the site and how search engines perceive the site. Web design often determines the success of your internet marketing efforts.

web form – it is web tool which allows a user to enter data that is sent to a server for processing. Web forms resemble paper or database forms because internet users fill out the forms using check boxes, radio buttons, or text fields.

web host – a company that provides space on a server

web hosting service – is a service that provides space on the server and a platform that allows individuals and organizations to make their website accessible via the World Wide Web.

webinar –  it is the short for web-based seminar. It is an interactive presentation, lecture, workshop or seminar that is transmitted over the Web. Webinars allow interaction between the presenter and the audience.

webmaster – it is the individual who develops, administers, designs, organizes and monitors a website.

web page / webpage – an HTML document on the web. Typically, it is one of many pages that form a website.

web site / website – a virtual location for an organization’s presence on the World Wide Web, usually making up several web pages and a single home page designated by a unique URL.

website traffic – the number of visitors and visits that a website receives.

web syndication (RSS) – is a form of syndication in which website material is made available to other sites. Most commonly, web syndication refers to making web feeds (RSS feeds) available from a site in order to provide other people with a summary or update of the website’s recently added content.

white hat SEO – ethical SEO practices that help boost website’s rankings. They are the techniques that essentially provide search engines with legitimate information, presented clearly and honestly. They may include, natural link building, reciprocal links, quality and fresh content, internal linking and good on page SEO practices.

whitelist – in general, it is a list of accepted items or persons in a set.  Often it is required to whitelist /accept a receiving email from a marketer in order that his/her email does not end up in the spam box.

Whois – it is a free tool used to find various information about a domain. Through this free Whois look-up tool you can get name-servers, domain created date, domain expiring date, registrar information, registrant information and much more information about a domain. You can access it through:

widget – is a live update on a website, webpage, or desktop. Widgets contain personalized neatly organized content or applications selected by its user.

wiki – it is a website which allows its users to add, modify, or delete its content via a web browser usually using a simplified markup language or a rich-text editor. Wiki also refers to the collaborative software used to create such a website.

wikipedia – it is a multilingual free web-based encyclopedia that anyone can edit. Wikipedia is written collaboratively by volunteers from all around the world. Generally, its articles can be edited by anyone with access to the Internet, simply by clicking the edit this page link. Since its creation in 2001, the name Wikipedia is a portmanteau of the words wiki (a type of collaborative website) and encyclopedia.

Wordnet – a lexical database of English words which can be used to help search engines understand word relationships.

WordPress – it is a free and open source blogging tool and a dynamic content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is the most commonly used platform for bloggers. It provides both, downloadable and hosted version.

WordPress theme – is a theme developed for the WordPress platform. A theme is a preset package containing graphical appearance details, used to customize the look and feel of (typically) an operating system, widget set or window manager. In other words, a WordPress theme allow users to change the look and functionality of a WordPress website or installation without altering the informational content.

WordTracker – it is a website that offers keyword research tools for SEO and PPC, rank tracking and site analysis tools.

World Wide Web (WWW) – A portion of the Internet that consists of a network of interlinked Web pages. This is the aspect of the Internet most familiar to users.

WYSIWYG – it stands for What You See Is What You Get. It is a type of an editor for creating of webpages.

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XHTML – Extensible HyperText Markup Language is a class of specifications designed to move HTML to conform to XML formatting

XML – Extensible Markup Language which is a set of codes that is readable by machines like search engine bots or spiders. It is the preferred language of search engine crawlers when viewing the sitemap of a webpage.

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Yahoo! Answers – free Yahoo! question asking and answering service.

Yahoo Slurp – Yahoo web crawler

YouTube – is a video-sharing website on which users can upload, share, and view videos. It is very popular with online marketers who are able to create their own ‘channels’ within the framework. Once a video is uploaded on YouTube it is free to share and you are able to copy a code provided and embed into your website.

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Zine – digitally published magazine. Some are mainstream, some are not and cover various oddball topics.

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