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Improve Your Edgerank, Improve Your Revenue

How To Improve Your Facebook Edgerank And Your Bottom Line Too

You are probably wondering what does it means to improve your Facebook Edgerank and how does it affect building your revenue.  Most likely you are thinking “what is Facebook Edgerank” and why should I care. Well, care you should because the Facebook Edgerank dictates how well your Facebook page is performing, who sees it and and how many people see your posts. Let me explain and I promise that even if it sounds complicated, it is not. I can assure you that when you will finish reading this post, you will be glad that you read it.

You are probably familiar or at least heard of Google algorithms that determine how your website will fare in the  search results. The Google algorithms are used to weed out the bad and reward the good.

What Is Facebook Edgerank

Millions of people post to Facebook. To make sense of it all and improve the reader’s experience, in 2010 Facebook introduced an algorithm, but unlike Google, its algorithm aims at getting the popular and most interactive content to the top of a news feed that shows up on peoples pages’ walls. This algorithm is called Edgerank.

Edgerank algorithm governs which stories appear in each user’s newsfeed. To any business it is of utmost importance because this algorithm determines  what we see (or not see) on the biggest social network on the planet.

How Does EdgeRank Algorithm Work

First, you need to know that Facebook refers to everything that happens there as “Edges”. Status updates, likes, shares, comments, etc. are all considered Edges.

An algorithm is a sum of Edges, denoted as “e”. In the case of Edgerank algorithm, it is the sum of:

  • affinity score
  • weight
  • time decay

How To Improve Your Facebook Edgerank

  • Affinity score between the viewer (your audience) and the edge creator (you) indicates the number of interactions you have between each other
  • Weight is determined by the type of interactions you have; comments, likes, shares and tags
  • Time or time decay is part of the algorithm because Facebook, unlike Twitter, wants to post fresh news and not a chronological list. The older posts, unless active have little chance of making it.


How To Improve Your Facebook Edgerank And Your Bottom Line Too

Now that you know what Edgerank is how can you improve it and eventually benefit form it financially. You need to remember that just because someone likes your Facebook page it does not mean that your page will show up on other people’s walls. That is why you may have marketers with thousands of likes but no money coming in (even if your sales apps or posts are pretty good).

The reason for that is that the Edge rank algorithm does not weigh the “likes” very heavily. That is not to say that you should dismiss likes. If nothing else, do try to get them.

  • Most importantly your Facebook has to be interactive, that is, people engaging with you and in turn you engaging with them. Encourage your readers to leave a comment on your Facebook post and or ask your visitors to share your post.
  • Comments and shares are weighted more heavily in this algorithm than likes.
  • Post interactive posts not just offers.
  • Always! include a call to action in your Facebook post. Mostly people will take action only if you will ask them to.
  • Timing is crucial! Studies have shown that the best times to post are 7am EST, 5pm EST and 11pm EST. These times showed the greatest spikes in Facebook traffic.

In summary, now that you understand this algorithm and know how to improve your Facebook Edgerank you can milk it to your advantage and beat your competition all the way to the bank. If you feel you learned something and may benefit from this post I would very much appreciate if you would leave a short comment on my Facebook page and / or a comment on this post if you have a minute.



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4 Responses to How To Improve Your Facebook Edgerank And Your Bottom Line Too

  1. Dave E Wilkes August 15, 2012 at 10:22 am #

    Hi Dita
    This another “winner post” and very important to know.
    Thank you very much.
    I must confess that I did think that “Likes” were of equal importance to the other factors you mention. But now i know differently and so I am going to do something about it.

  2. Sorina Dascalu August 15, 2012 at 12:38 pm #

    Great article.

    I may add the following advice: Don’t post too many times per day, some people will get annoyed and not only stop interacting but also choose to unlike your page.

    And since the Facebook Edgerank is per calculated per page not per post, you should be better with less posts performing well then many performing bad.

    • admin August 15, 2012 at 6:31 pm #

      Hi Sorina,

      nice to see you here on my site. You are a great warrior on the Warrior Forum.

      Thank you you for this advice. I think it is invaluable. I agree, I’d rather have a few good posts on my Fb page that a ton of posts that no one gets to read.

      Best of luck Sorina


  3. Lee September 30, 2012 at 1:36 pm #

    I don’t have the problem of doing to many posts on my Facebook just trying to fit social media in is hard enough for me. With Facebook and others now b,eing such a big part of anyone’s marketing strategy somehow my time management is going to have to change to let me have more time for Facebook etc. have bookmarked this post so when need be I can utilise it later.

    So for great info thanks lee

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