You are probably wondering what does it means to improve your Facebook Edgerank and how does it affect building your revenue. Most likely you are thinking “what is Facebook Edgerank” and why should I care. Well, care you should because the Facebook Edgerank dictates how well your Facebook page is performing, who sees it and and how many people see your posts. Let me explain and I promise that even if it sounds complicated, it is not. I can assure you that when you will finish reading this post, you will be glad that you read it.
You are probably familiar or at least heard of Google algorithms that determine how your website will fare in the search results. The Google algorithms are used to weed out the bad and reward the good.
What Is Facebook Edgerank
Millions of people post to Facebook. To make sense of it all and improve the reader’s experience, in 2010 Facebook introduced an algorithm, but unlike Google, its algorithm aims at getting the popular and most interactive content to the top of a news feed that shows up on peoples pages’ walls. This algorithm is called Edgerank.
Edgerank algorithm governs which stories appear in each user’s newsfeed. To any business it is of utmost importance because this algorithm determines what we see (or not see) on the biggest social network on the planet.
How Does EdgeRank Algorithm Work
First, you need to know that Facebook refers to everything that happens there as “Edges”. Status updates, likes, shares, comments, etc. are all considered Edges.
An algorithm is a sum of Edges, denoted as “e”. In the case of Edgerank algorithm, it is the sum of:
- affinity score
- time decay
- Affinity score between the viewer (your audience) and the edge creator (you) indicates the number of interactions you have between each other
- Weight is determined by the type of interactions you have; comments, likes, shares and tags
- Time or time decay is part of the algorithm because Facebook, unlike Twitter, wants to post fresh news and not a chronological list. The older posts, unless active have little chance of making it.
How To Improve Your Facebook Edgerank And Your Bottom Line Too
Now that you know what Edgerank is how can you improve it and eventually benefit form it financially. You need to remember that just because someone likes your Facebook page it does not mean that your page will show up on other people’s walls. That is why you may have marketers with thousands of likes but no money coming in (even if your sales apps or posts are pretty good).
The reason for that is that the Edge rank algorithm does not weigh the “likes” very heavily. That is not to say that you should dismiss likes. If nothing else, do try to get them.
- Most importantly your Facebook has to be interactive, that is, people engaging with you and in turn you engaging with them. Encourage your readers to leave a comment on your Facebook post and or ask your visitors to share your post.
- Comments and shares are weighted more heavily in this algorithm than likes.
- Post interactive posts not just offers.
- Always! include a call to action in your Facebook post. Mostly people will take action only if you will ask them to.
- Timing is crucial! Studies have shown that the best times to post are 7am EST, 5pm EST and 11pm EST. These times showed the greatest spikes in Facebook traffic.
In summary, now that you understand this algorithm and know how to improve your Facebook Edgerank you can milk it to your advantage and beat your competition all the way to the bank. If you feel you learned something and may benefit from this post I would very much appreciate if you would leave a short comment on my Facebook page and / or a comment on this post if you have a minute.