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How To Convert Your Traffic To Buying Customers

“Traffic to your website means money in your pocket” is the most common mantra of any internet marketing course. What they are saying is that if you have no traffic, you will have no readers, no sales and no online income. But is that really all that you need? Traffic? Will this traffic magically convert itself to buying customers?

My favorite story is of an internet marketer who had  over 4000 visitors to his website every single month. Yet, he made ZERO sales. And so it is with many other marketers, all chasing traffic that amounts to no conversions at all and a hole in their pockets. Why is that? Why are so many internet marketers not making money?

Well, let’s look at this picture and let’s see what is happening. Most people are chasing traffic with every opportunity they have. But, they forget what makes an online business tick…they neglect the conversions… the famous click!

If you already have traffic to your website, even if it is a small number of visitors, what do you think your #1 goal should be? Of course, converting as many of these visitors to buying customers! You would be striving to ensure that your readers click the buttons or links that prompt them to take action, be it to buy, to signup for your newsletter or at least give you a like or make a comment. How would you do that?

1. First, unlike the sad internet marketer with 4000 visitors described above, you need to have a call to action in a form of a link that will take the visitor to the offer you want them to see and act upon.

Maybe you already have calls to action, but are they working? Are you getting the results you would like to see? Are your calls to action boring or are they really inducive to clicking those links?

2. To ensure that your reader will click on the call of action links you need to make your links, irresistible. No hard sell, yet polished and enticing. Always remember, your visitors see many calls to action and they become blind to most of them. You need to make yours stand out.

Suppose you are writing about list building which call of action do you think will get you a better response?

Example 1.

a. Click here to: Sign up for our newsletter and get more information about list building

or

b. Click here to: Get our free 7 part ecourse on list building

Without doubt, the second one would receive the clicks. Here, as opposed to the generic newsletter one, you are offering the customer real value, something that a reader will consider of substance and something that he will want, if he is trying to build a list.

Example 2.

If you want to reduce your bounce rate, obviously you would like your visitors to explore your site beyond the article they landed on. On my site, I generally try to prompt the reader to visit a related article. Hopefully, you are doing that too. In general, most marketers just link a keyword to the related material.

a . list building (a keyword phrase linked to the related article)

or

b.  Read more about 7 Secret steps to list building (a title of an article or a description of the related article)

Once again the second alternative will get you more clicks.

Example 3.

Lastly, the BUY button. What do you think will get more responses?

a. Click Here To Buy

or

b. Click here to find out why over 3000 people are loving our list building software

Surely, you can see that the second option would convert much better.

So, have a look at your site, examine your calls to action and implement some changes to increase your conversions.

To help you along I share with you a free report I got my hands on and one that will definitely help you increase your traffic AND increase your conversions. It discusses 7 elements you need to drive converting traffic to your website.

So if you would like to attract and transform an endless stream of prospects into rabid fans and buyers get the 7 Crucial Elements that drive traffic and get clicks. Download the free report now (see what I did there?). There is nothing to buy, all you have to do is to implement the steps discussed in the report and finally convert your traffic to buying customers.

Let me know what you think…

 

 

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12 Responses to How To Convert Your Traffic To Buying Customers

  1. Linda October 8, 2012 at 11:11 pm #

    I like your examples, Dita. Makes the better choices so much more obvious when you give us the type of wording that should be avoided…vs the type that encourages many more clicks. Thanks!

  2. Mo Nathoo October 9, 2012 at 3:48 am #

    Hi Dita,

    Nice article. It’s very true, you can work all you want to get as much traffic as you want to your blog but if you’re not converting then it’s really pointless…

  3. Kay Franklin October 9, 2012 at 2:27 pm #

    Hi Dita

    Wow 4000 visitors and no sales? Who is this guy/gal? Yes it is far better to have a long clickable sentence rather than click here or something.

    Nice helpful tips.

    Kay

  4. The Great Gordino October 9, 2012 at 2:58 pm #

    Hi Dita!
    Some great tips here!
    I suspect that the chap with 4000 visitors a month and zero sales is doing other things wrong as well, possibly the traffic is not targeted.

    So many sites will be missing the ideas you mention though, and any of the tips can reap improvements – very nice!

    Cheers,
    Gordon

  5. Barry McKillip October 9, 2012 at 11:47 pm #

    Hi Dita,
    That was some really good examples for getting clicks. If I was getting 4000 visitors a month,I would really bum out if I could not at least get one sell.I will be looking forward for your next post.Keep up the great information.

    Barry McKillip

    • admin October 10, 2012 at 1:25 am #

      Hi guys,

      I replied to you all but somehow my reply disappeared in the cyberspace. So I’ll try again.

      First, let me thank you all for your comments. I am glad you enjoyed the article.

      In regards to the poor soul with 4000 non buying visitors, much of the traffic was real and organic, some traffic was from article marketing. Targeted. The reason for his failure seemed to be the fact that the guy did not even have an optin on his website. Also, it sounded that he was doing a hard sell rather than forming relationships and soft sell (that is what I recall about this case).

      Cheers,

      Dita

  6. Paul Eveleigh October 10, 2012 at 6:36 am #

    Hi Dita,

    A timely reminder and some excellent valid points about using words that make visitors want to click your call to action links. Something that it is all to easy to become complacent about, your examples are well illustrated and will keep this in mind.

    Thanks for a great post

    paul

  7. Nick October 12, 2012 at 1:39 pm #

    Hi Dita.

    I like this post. As I read more like this I find my bigger picture begins to make progressively more sense. I notice also that your post about “A New Way to Make Residual Income Online” shows a link (top right hand corner) to a WordPress plugin about obtaining higher conversions. Would that be a topical thing to have on this post as well?

    Regards
    Nick

    • admin October 12, 2012 at 4:26 pm #

      Hi Nick,

      Thanks for your comment. I am glad that my post was of help to your bigger picture.

      With respect to your question regarding the post “New Way To Make Residual Income Online“. The link at the top right hand corner leads to a product that allows you to have a dynamic widget, that will display products or information of your choice. Hence, each individual post may have a completely different 1st widget.

      The post in question show a video that discusses a new way of marketing and selling online. A more appropriate product would have been a product that relates to, for example, social media, new ways of marketing and so on. In truth, At this very moment I do not have such products in my arsenal and therefore I placed there Dynamic widget that will enhance one’s site ( I discussed that in: Boost Income With Dynamic Display Widget .

      Hope the explanation helps.

      Dita

  8. Aayna October 22, 2012 at 8:52 am #

    A very helpful article!!! It is indeed necessary to convert the traffic which is derived towards the blog into the sales. The examples which are used to explain the point are quite objective and easy to grasp. Thanks for the share.

  9. Emilia October 24, 2012 at 1:53 pm #

    Thanks a lot for the tips! These were great pointers that I will definitely use, and see how they go for me. More power to you!

  10. Sonja December 14, 2012 at 10:28 pm #

    This is a really helpful post on getting conversions. I already went back and changed some things around on a couple of my previous blogs. maybe now I’ll start seeing better results.

    Thanks

    Sonja

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