“Traffic to your website means money in your pocket” is the most common mantra of any internet marketing course. What they are saying is that if you have no traffic, you will have no readers, no sales and no online income. But is that really all that you need? Traffic? Will this traffic magically convert itself to buying customers?
My favorite story is of an internet marketer who had over 4000 visitors to his website every single month. Yet, he made ZERO sales. And so it is with many other marketers, all chasing traffic that amounts to no conversions at all and a hole in their pockets. Why is that? Why are so many internet marketers not making money?
Well, let’s look at this picture and let’s see what is happening. Most people are chasing traffic with every opportunity they have. But, they forget what makes an online business tick…they neglect the conversions… the famous click!
If you already have traffic to your website, even if it is a small number of visitors, what do you think your #1 goal should be? Of course, converting as many of these visitors to buying customers! You would be striving to ensure that your readers click the buttons or links that prompt them to take action, be it to buy, to signup for your newsletter or at least give you a like or make a comment. How would you do that?
1. First, unlike the sad internet marketer with 4000 visitors described above, you need to have a call to action in a form of a link that will take the visitor to the offer you want them to see and act upon.
Maybe you already have calls to action, but are they working? Are you getting the results you would like to see? Are your calls to action boring or are they really inducive to clicking those links?
2. To ensure that your reader will click on the call of action links you need to make your links, irresistible. No hard sell, yet polished and enticing. Always remember, your visitors see many calls to action and they become blind to most of them. You need to make yours stand out.
Suppose you are writing about list building which call of action do you think will get you a better response?
a. Click here to: Sign up for our newsletter and get more information about list building
b. Click here to: Get our free 7 part ecourse on list building
Without doubt, the second one would receive the clicks. Here, as opposed to the generic newsletter one, you are offering the customer real value, something that a reader will consider of substance and something that he will want, if he is trying to build a list.
If you want to reduce your bounce rate, obviously you would like your visitors to explore your site beyond the article they landed on. On my site, I generally try to prompt the reader to visit a related article. Hopefully, you are doing that too. In general, most marketers just link a keyword to the related material.
a . list building (a keyword phrase linked to the related article)
b. Read more about 7 Secret steps to list building (a title of an article or a description of the related article)
Once again the second alternative will get you more clicks.
Lastly, the BUY button. What do you think will get more responses?
a. Click Here To Buy
b. Click here to find out why over 3000 people are loving our list building software
Surely, you can see that the second option would convert much better.
So, have a look at your site, examine your calls to action and implement some changes to increase your conversions.
To help you along I share with you a free report I got my hands on and one that will definitely help you increase your traffic AND increase your conversions. It discusses 7 elements you need to drive converting traffic to your website.
So if you would like to attract and transform an endless stream of prospects into rabid fans and buyers get the 7 Crucial Elements that drive traffic and get clicks. Download the free report now (see what I did there?). There is nothing to buy, all you have to do is to implement the steps discussed in the report and finally convert your traffic to buying customers.
Let me know what you think…