This article may seem a bit of a deviation from my overall theme of this blog, which is building residual income online. But I believe this post is completely in line. I hope that after you will finish reading the story you will agree too. And, I hope you will find the story inspiring and realize that to become a successful internet marketer and to build recurring income takes lot more than purely selling your products online.
This is a real story. It happened to me today.
There is a really great internet marketer called Mark Hess. He does extremely well online and he is highly respected in the internet marketing community. Mark is a great innovator. He creates awesome products that he offers at excellent prices on the WSO (Warrior Special Offers) of the Warrior forum. Over time I purchased several of his products and I follow his blog. I am sure some of you came across his name already.
Couple of days ago I stumbled upon a plugin he was promoting on WSO. It was a clever idea of capturing subscribers after they comment on a blog. But, I was not sure I wanted succumb to the shiny object lure again, so I put the thought on the back burner and I did not purchase the plugin at that time. During the past few days the intriguing idea that came with that plugin kept gnawing at me and finally I thought: “what the heck”, I’ll buy it, I’ll test it out and if I don’t like it so be it.
I went back to the WSO and to my dismay, it was closed. I was so disappointed.
I decided to contact Mark through his website. I explained that I missed his offer and asked him if there is a way to buy the product somehow.
He responded to me within an hour with the download link to the product and a license key. I thought that was strange. I consider myself a very honest person, so my first thought was that Mark misunderstood my email. Maybe he thought I bought the product and lost the email.
Well, I shot him an email back thanking him for the product and asked how I can reimburse him. I expected that he will send me his paypal address so I can forward the payment to him.
Within minutes Mark emailed me back. He essentially said that it was a gift to me and I should enjoy it. You need to know that Mark Hess does not know me at all. I am just a subscriber on his list. I was so touched!
His action prompted me to write this post because with his action he taught me a lesson that will become extremely invaluable to me if I too want to become a successful internet marketer and build a great recurring income. This lesson is a keeper and one that I will strive to adhere to throughout my internet marketing career.
Every internet marketer’s dream is to be successful and to generate a decent residual income online. I believe that to be successful you not only have to have traffic to your website but you also have to build a loyal following . Email list is one of the best ways to do so. To ensure that the subscribers will remain loyal to you and will remain on your list, you need to build a good relationship with your customers or potential customers.
What Mark did tonight was a perfect example of building a relationship with a subscriber. He clearly showed me that he is a real person, a man with integrity and someone I can trust. You can bet I’ll be his long term loyal supporter. He has me hooked. As I continue to unsubscribe from the long list of marketers I have in my email box (I am downsizing), you can bet Mark Hess is going to stay.
I am not suggesting that everyone should run out and start giving out free products to their subscribers. I am suggesting that our actions and interactions with our subscribers have to come from our hearts at least once in a while. If we do that we too will become successful internet marketers and our quest for residual income online will blossom. I would love to hear your inspiring story, please take time and share it on my Facebook page or leave a comment here. And if you liked this post please share it with your friends.