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Mark Hess

How To Become A Successful Internet Marketer – An Inspiring Story

This article may seem a bit of a deviation from my overall theme of this blog, which is building residual income online. But I believe this post is completely in line.  I hope that after you will finish reading the story you will agree too. And, I hope you will find the story inspiring and realize that to become a successful internet marketer and to build recurring income takes lot more than purely selling your products online.

This is a real story. It happened to me today.

There is a really great internet marketer called Mark Hess.  He does extremely well online and he  is highly respected in the internet marketing community. Mark is a great innovator. He creates awesome products that he offers at excellent prices on the WSO (Warrior Special Offers) of the Warrior forum. Over time I purchased several of his products and I follow his blog. I am sure some of you came across his name already.

Couple of days ago I stumbled upon a plugin he was promoting on WSO. It was a clever idea of capturing subscribers after they comment on a blog. But, I was not sure I wanted succumb to the shiny object lure again, so I put the thought on the back burner and I did not purchase the plugin at that time. During the past few days the intriguing idea that came with that plugin kept gnawing at me and finally I thought: “what the heck”, I’ll buy it, I’ll test it out and if I don’t like it so be it.

I went back to the WSO and to my dismay, it was closed. I was so disappointed.

I decided to contact Mark through his website. I explained that I missed his offer and asked him if there is a way to buy the product somehow.

He responded to me within an hour with the download link to the product and a license key. I thought that was strange. I consider myself a very honest person, so my first thought was that Mark misunderstood my email.  Maybe he thought I bought the product and lost the email.

Well, I shot him an email back thanking him for the product and asked how I can reimburse him. I expected that he will send me his paypal address so I can forward the payment to him.

Within minutes Mark emailed me back. He essentially said that it was a gift to me and I should enjoy it. You need to know that Mark Hess does not know me at all. I am just a subscriber on his list. I was so touched!

His action prompted me to write this post because with his action he taught me a lesson that will become extremely invaluable to me if I too want to become a successful internet marketer and build a great recurring income. This lesson is a keeper and one that I will strive to adhere to throughout my internet marketing career.

Every internet marketer’s dream is to be successful and to generate a decent residual income online. I believe that to be successful you not only have to have traffic to your website but you also have to build a loyal following . Email list is one of the best ways to do so.  To ensure that the subscribers will remain loyal to you and will remain on your list, you need to build a good relationship with your customers or potential customers.

What Mark did tonight was a perfect example of building a relationship with a subscriber. He clearly showed me that he is a real person, a man with integrity and someone I can trust. You can bet I’ll be his long term loyal supporter. He has me hooked. As I continue to unsubscribe from the long list of marketers I have in my email box (I am downsizing), you can bet Mark Hess is going to stay.

I am not suggesting that everyone should run out and start giving out free products to their subscribers. I am suggesting that our actions and interactions with our subscribers have to come from our hearts at least once in a while. If we do that we too will become successful internet marketers and our quest for residual income online will blossom. I would love to hear your inspiring story, please take time and share it on my Facebook page or leave a comment here. And if you liked this post please share it with your friends.



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15 Responses to How To Become A Successful Internet Marketer – An Inspiring Story

  1. gordon July 19, 2012 at 11:08 pm #

    Very good article Dita. I did not know the guy. Now I am going to look him up.

    Cheers Well done

    • admin July 19, 2012 at 11:16 pm #

      Hi Gordon,

      I am glad you liked the article.

      Mark has joined up with Matt Mood and they are just an awesome pair of product creators. Most of the products are interesting and useful wordpress plugins, simple to use, no upsells.


  2. nergis July 20, 2012 at 12:14 am #

    Hi Dita, nice post. I too will look him up. Btw I like the clean uncluttered look of your site very much. Cheers! Nergis

    • admin July 20, 2012 at 12:17 am #

      Thanks Nergis for your kind comments


  3. Chetz Togom July 20, 2012 at 3:16 am #

    Hi Dita,

    Thanks for sharing this story. Yes, building a list is actually about building relationship with people and this story gave and example of one of the ways to build a great relationship.

    I think doing something unexpected for our subscribers would make us stand out than the rest of the marketers who are solely doing business online to make money.

    And thanks also for introducing this guy. I’m going to check out his blog now.



    • admin July 20, 2012 at 8:44 pm #

      Hi Chetz,

      That is exactly what we were learning in the Quick Start Challenge. Dean spent quite a bit of time discussing building relationships.

      The other thing that this story leads me to believe is that most of us are way too intimidated to get in touch with the guys who made it big. As Mark showed, deep down they are just like most of us – very decent human beings.

      Cheers to you too.


  4. Mark Salmon July 20, 2012 at 3:36 am #

    Yes – Mark is one of the good guys. He understands the law of reciprocation. If you haven’t read ‘Influence’ by Robert Cialdini it is well worth a read – there are 5 other laws that Robert Cialdini’s research indicated are powerful ‘influencers’. The book was so good that I wrote a summary as a free optin on my site on this page http://businessrenegade.co.uk/influence-by-dr-robert-cialdini/ . If you don’t want to optin, drop me an email and I’ll send you a copy.

    • admin July 20, 2012 at 8:37 pm #

      Hi Mark,

      I look forward to receiving a copy.


  5. admin July 20, 2012 at 8:36 pm #

    Thank you Paul for your comment.It was a great lesson for all of us.



  6. Janie July 21, 2012 at 12:05 am #

    Nice story. It’s all about the good will and the relationship, isn’t it?

  7. Kay Franklin July 24, 2012 at 8:46 am #

    What a lovely jesture. Yes your relationship with your list is SO important. Be a real person and yourself and love to give!


  8. Richard Smith July 25, 2012 at 5:20 am #

    Hey Dita,

    Great article!!! and a lesson to all of us that the old saying “giving before receiving” really does work.

    What Mark has done is no great shakes to him in terms of money but i bet he has a subscriber for life now and that is agreat lesson for all of us.

    Thanks for sharing this.


  9. Ray Boreham July 25, 2012 at 6:51 am #

    Wow, that’s great, Dita. I’ve used Mike’s free graphic creator (http://freegraphiccreator.com/) and he seems to be a really decent chap.

    As you so rightly say, a good lesson to learn there.


  10. admin July 25, 2012 at 11:21 am #

    Hi Janie, Kay, Richard and Ray,

    Thank you all for your positive comments.

    Ray, thank you especially for the free link to the graphic creator. I checked it out and yeah, it confirms everything I said about this man. He is a keeper!

    Have a great day,


  11. the robdog May 1, 2013 at 12:15 am #

    Hi Good Evening! Hoping your having a good one! What I like about your blog is the fact of getting to know your audience and being real! Be Yourself!

    I think its neat to have an online business, but think there’s a few things that are different than a regular brick and mortar business. It makes me wonder if online will pick up more of old school ways or just continue to do it’s own trends.

    As far as a customer’s concerned, How do they know who to trust! What have they got to go on, there’s really know 1on1 at all and they get a pic and info about the offer or whatever….there’s a lot of gut-instinct involved and so many people have been taken to the cleaners that have given up on the I.M. lifestyle. Myself is one that’s been on the ride many of times.


    My take on all this is to treat a customer so right that they won’t want to unsubscribe. They will know by coming to you , they will get solutions, solutions that work. They will be treated with utmost respect and know the Robdog’s howling for them on the hunt for only the best solutions to get there needs taken care of. I look at it this way because when I was doing A/c for 30 yrs, that’s what it took. You give it all you got ,you do it right and you will be a hero to these people! They will trust you and know that you truly care. If you play the game any other way, people will know and will not do business with you! You treat a person right , they will never go anywhere else! Sorry so long , Im hurt from the a/c business and really have a passion for the I.M. world and still working on things. when you give and give freely, karma loves you to and she will give back because your real!

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