Content is one of the most important components of your website’s foundation. It is the key element that will make or break your online success. The quality of your articles will determine whether your visitors linger and interact with your website or hurriedly leave, only never to return. For that reason you need to create blog content that is captivating to your audience and one that will compel them to explore your website some more.
Apart from your human visitors, your blog is constantly crawled by search engines which seek new and relevant information on the web. Search engine bots are very clever these days. They are capable of analyzing your content almost as if they were human. They are looking for high quality content that is fresh, interesting and interactive.
The dilemma for the blogger is how to create captivating blog content. Where to get the ideas and/or how to get the information to make her blog stand out from the millions of others.
Here are some content creation ideas that I often use myself and that work for me well.
Ideas To Create Blog Content That Captivates Your Audience
1. Answer How To…Questions
How many times have you been frustrated because you did not know how to do something. Eventually you found the answer. If it is relevant to the overall topic of your website, don’t keep it to yourself. Share your new found knowledge. I do that all the time. For example my post on “How to change the background color of an image” is exactly such a case and it was very well received.
2. Review a product
I am not talking only about the products that you are selling, although an honest review of these is always appreciated. People also appreciate your view about the latest software or plugins that you are using to help your website fare better. For example, although I have not done it yet, I know that an article about my favorite plugins is overdue.
3. Share your failures.
When you share your failures you infuse your website with a human aspect and you also show people that you too are vulnerable. It allows your visitors to identify with you and your website becomes more believable.
4. Share your success stories.
People love to hear what has worked for you. This is really important when you are developing relationships with people. I wrote about a great course I took, called Quick Start Challenge. That course helped me turn my business completely around. And the content was very well received.
5. Use Curation
Curation is a whole separate topic for creating blog content and here I’ll just discuss it briefly. You can place a video that you have seen on Youtube on your site and write a short opinion about it. You can share news that you came across. Paste an excerpt from the news article on your post (reference it properly by linking to the original article) and share your opinion about that article. To see an example of one of the best curating websites is the Huffington Post. As well, you may look at this article as a curated article as I am including an infographic created by Coppybloger (see below).
6. Split Up Your Reports, PDFs Into Articles
You put a lot of work into the information products that you may create. You can split up your info product into sections and publish them complete or only in parts on your website. That is what I have done with the SEO for Beginners Tutorial on this site. I have created a free SEO for beginners ebook and then published the chapters on this website. If someone wants to read only about a particular topic in this tutorial they can read it on this site. If they want the whole PDF, they can download it. It works well for everyone.
7. Syndicate Other Blogs
Search for your favorite blogs and syndicate the content to your website. You may have to ask permission of the blog owner to do so.
8. Identify and recommend a reading list
Create a list of books that you enjoy to read. Then, review them. People love book reviews. If you read some books related to your topic, provide a review the books on your blog. Even if you did not like the book you can review it. People hate wasting their time and money on books that are not very good. An honest book review will give you a good following.
9. Create an infographic
Infographics are really hot these days and you can create one that is based on a post you already wrote. You do not have to be a great graphic artist. Many infographics consist of words only.
10. See below for more…
I could go on and on about how to create blog content, but I promised you an infographic. This one is by Brian Clark (copyblogger) where he shares 22 of his ideas on how to create compelling blog content. It is really clever and I hope you will enjoy it.
Infographics are an interesting concept. You can explore visual.ly for many ideas to create blog content that is captivating on any topic (pretty well). I hope you enjoyed this article. If you did, please leave a comment or click on the “LIKE” below.